海外红人推广实战指南-22页

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提取的文档内容：PAGE 海外红人推 广干货 公众号：大宝站外推广 三PAGE 网红营销是什么？ 一家公司或者个人找有一定粉丝体量的网红去推广他的品牌或者产品， 这种活动就是网红营销。并没有严格的规定说什么样的人就可以称得 上是网红，但一般来说在某个平台的粉丝量超过5000可以算上是网红。 网红营销的类型有各式各样，可以由卖家和网红共同商讨决定。 联盟营销是什么？ ·联盟营销是指公司为了增加产品的销售量或者公司收入与联盟者合作， 联盟者可以是网红，也可以是素人。联盟营销是基于业绩的营销，联 盟者每成功推荐一个人购买该公司的产品，他就会从每笔购买中赚取 佣金。一般操作是，联盟者向他们的受众粉丝分享联盟链接或折扣码 在有人购买产品后，佣金会分配给联盟者。 因此，网红营销与联盟营销的主要区别在于目标（品牌知名度或收入）和人群。 可以说网红营销包括联盟营销，因为有些网红会在她们的个人简介或者创作内 容里放联盟链接。PAGE 3 卖家是选择网红营销还是联盟营销 网红营销 优点 缺点 执行一个成功的网红营销活动需要适当的 网红在各大平台上都有一定的影响力，对品牌来说效应会 战略、规划、也要负责对网红的管理和跟 更好 踪效果，需要做的事情比较多 企业主在这个过程中有控制的权力，可以把握整个网红营 需要大量的时间和金钱投资 销的走向，把自己已想传播的理念通过网红带给消费者 联盟营销 优点 缺点 采用联盟营销的企业不需要投入大量的时 间或金钱，对手独立站卖家来说，只需创 不能保证联盟计划能接触到精准的消费者。此外，联盟链 建一个可以给联盟者注册、生成推广链接 接有时会被理没在描述或文章底部，读者或观众可能会忽 的页面：对于亚马逊卖家来说，不需要给 略或不会看到 联盟者高额的合作费用 几乎任何人都可以申请成为联盟者，而且没有一个深入的 不用一定找网红合作，也可以找产品的忠 筛选过程来审查联盟申请人，在没有任何控制的情况下， 实粉丝来做联盟者 有可能会导致关于品牌或产品的信息错误或者传递不到位 如果你此阶段的目标是宣传品牌，提高品牌知名度，并且有一个详尽的计划，也有一笔 资金准备投入，同时对产品的受众非常明确，那丹庸置疑应该选择网红营销 如果你此阶段的目标是追切需要提高产品销售量，增加公司收入，而且预算很少，对产 品的受众没有很明确的要求，那就应该选择联盟营销PAGE 4 第一封邮件 邮件标题： (name）,we'dlove toworktogether最吸睛最直接 Yourfollowers willlovethisproduct,（name）"你的粉丝会喜欢 CanIgive you..forfree免费产品谁不想要？ Afree...foryoufromyoursuperfans最好加上吸引人的形容词（beautiful, amazing...) 扩充： 如果你的产品是可以赠送给网红的，可以加上：Freegiftforyou（paid collaboration) 甚至拉近你和网红之间的关系，加上：Freegiftforyoufromyour super fans(paid collaboration) 如果你的产品比较有吸引力，或者你的品牌很有知名度，不妨加上：Free&our best-selling...foryouPAGE5 邮件内容 发送的第一封邮件必须要和网红建立好关系，让网红知道你是很认同她。要提到你的产品 常好，他的粉丝会很喜欢，很感兴趣或者说自已的用户会很喜欢你，同时会给你增长很多 丝 I have been followingyourYoutubelblog since(year) Your recent post(Youtubelvlog/blog topic)really resonated wit me.l thought it was something my audience would appreciate,soI sharedit with my social medial and email subscribers. We love the work that you do.We really appreciate [Mentiol something that you like about their workl.Your social media profile is great! We think our audience would find your conten very interesting. We' re sure your audience wilbenefitfromour products, 可是适当展现出来你的品牌/产品会给网红带来什么，让她知道自己可以获得什么益处。PAGE 6 案例1 标题：We'rebigfansofyourwork（适合想要合作大网红的） Hey(First Name), [Name] here from [Company Name].We' re[Description] and [What Yo Do]. We' ve been monitoring your work and see you' re doing a great job with[Topic of Interest] Really liked what you said recentlyon [channel] about[Topic] Also,it' s interesting to see that your online audience is growing so fast. We' re looking for people like you to partnerup and help us spread th word about[Company Name]. Is that something you' d be interested in? Let me know how that sounds and we canjump on a call to discuss thingsfurther. Thanks,[Name]PAGE 7 其他结尾案例： If this collaboration interests you, please respond to this email. We can discuss the details further. Looking forward to your response. Thanks in advance!PAGE 8 其他情况： 三 。如果你以前有和知名网红合作过，可以加上以下内容： . In the past, we' ve worked on similar campaigns [Share campaign link] with[Mention names of influencers)andtheylovedpartneringwithus.（以往合作 经历） ，要明白第一封邮件是为了得到网红的回复，所以第一封邮件就要 能够吸引到网红。可以说自己是忠实粉丝 ·可以说自己想要赠送一款产品给他/她使用，同时在内容里面说 是要长期合作的。PAGE 网红回复之后 很多大牌网红都是由经纪人回复的，他们一般都会问到以下几 个问题，就算没有问题你也应该在这一步表 达清楚以下几点，避免来回多次浪费时间： 表明清楚你想网红做什么？ 视频上传到什么地方、你想要达到什么效果（流量、影响力 销量） 说清楚你很着急/截止时间 例如:We wouldlove to collaborate withyouforan Instagram campaign on [Theme/Topic].PAGE 10 案列 2 Hello! I am name from brand/site. Our name of brand comprises a wide range of high-qualityhomeandkitchenaccessorieswith a stylethathas great sense of modern design. Iapproachyouwithaninvitation.Youcangotoourwebsitetochoosea productname,andpleasemakea review videoto shareitwithyour subscribers, will you? Pleaseletmeknow if youare interested Kind regards, Name https.//www... Tips 付款方式： 一般都是收定金200-500美金不等，tiktok和ins会低一些。 尽量问网红是否可以收佣金，出单了就给提成这种合作方式 如果是收定金，一定要让网红先拍摄视频给你之后再转给她/他 客单价比较高的产品（200美金以上）一般都可以免费拍摄的或者拍完退回 文案描述： 一定要表明你是愿意长期合作的，如果效果确实好建议长期合作PAGE 更多案例模板（普适） Generic Collab/Product FeedbackPitchTemplate （带货） Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. [lnsert another sentence about their feed that adds a human elementj. My name is [insert name here] and I work for [insert company name]. We [insert what you do/sell]. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! Let me know if you are interested and I will send more details! Thanks! [insert your name here]PAGE 12 套用 Hey Julie I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Not to mention your dog, Waffles, is sooo cute! My name is Kristen and I work for Flex. We sell organic protein powders and shakes created by women, for women. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! Let me know if you are interested and I will send more details! Thanks! KristenPAGE 13 Brand AmbassadorPitch Template（形象代言人，适 合小网红) BrandAmbassadorEmailTemplate Hey [insert influencer name], Mynameis[insert namehere] andImwith[insertcompanyhere].Wehavebeen following your profile on [insert social media platform] and love your posts on [insert topicl.We would like to invite you to become a brand ambassador for our company! We think your [insert a reference to a topic they post about] really aligns with our company"s mission [insert info about what you offer and your brands purpose] As a brand ambassador, you' d partner with us for [insert how you plan to utilize your ambassadors]. If you' re interested, I' d love to chat more with you to go over what our brand ambassador program isall about! Thanks! [insertyourname here]PAGE 14 Brand AmbassadorEmail TemplateinUse Hey Lauren, My name is Kristen and Im with Flex.Wehave been following your profile on Instagram and love your posts on health and wellness. We would like to inviteyoutobecome a brandambassadorfor ourcompany!We thinkyour belief in using organic products to live a healthy lifestyle really aligns with our company's mission to help women reach their wellness goals with products made with them in mind. As a brand ambassador, you' d partner with us for social media campaigns and content featuring our organic protein powders and shakes. We would provide you with your own affiliate code for your followers to get 2o% off their first Flex order! Ifyoureinterested,Idlovetochatmorewithyoutogooverwhatour brandambassadorprogramisallabout! Thanks! KristenPAGE 15 Brand AmbassadorDM Template Hey [insert name here], We' re launching a brand new campaign for our [insert product herel and would love for you to be a brand ambassador for our company, [insert company name herej! Since you are also [insert a reference to a topic they post about], we' d love to talk more in depth with you about our brand and how we see you being a part of it. If you' re interested, please email me at [insert email here]. We' re excited to have youjoin our team! [insert your name here]PAGE E16 Brand Ambassador DM Templatein Use Hey Mariah, We' re launching a brand new campaign for our “Shake It!" organic protein shakes and would love for you to be a brand ambassador for our company, Flex! Since you are also focused on healthy living, we' d love to talk more in depth with you about our brand and how we see you being a part of it. If you' re interested, please email me at kristen@flexupyourlife.com. We' re excited to have youjoin our team! KristenPAGE 17 Interested in being our ambassador? Hey (First Name] [Name] here with [Company Name]. We’ re [Description] and [What You Do]. Saw one of your recent posts promoting [Brand] and said to my team: “We' ve got to bring [First Name] to work with us!' We' re looking for people like you to partner up and help us spread the word about[Company Name]. Is that something you d be interested in? Let me know how that sounds and we can jump on a call to discuss things further. Thanks, [Name]PAGE 18 Giveaway Collab Pitch (赠送）PAGE 19 Giveaway Collab Pitch Template Hi [insert influencer name here], My name is [insert name here] and I work for [insert company name]. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. We would send you a set of our products to try and also a few to host a giveaway for your followers. The rules to win would be simple, [insert giveaway rules] If you' re interested, I' d love to chat more with you about the details! Thanks! [insert your name]PAGE 20 Giveaway Collab Pitch Template in Use Hi Gina, My name is Kristen and I work for Flex. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! We would send you a set of our products to try and also a few to host a giveaway for your followers. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. If you' re interested, I' d love to chat more with you about the details! Thanks! KristenPAGE 21 Giveaway Collab Pitch DM Template Hey [insert name here] We love your [insert topic] content and think you’ d enjoy our [insert company name and products]. We' c love to send you a bundle of our products for you to try and host a giveaway for your followers! Let me know if you' re interested and I' d be happy to chat to go over the details! Thanks! [insert your name]PAGE 22 Giveaway Collab Pitch DM Template in Use Hey Emma, We love your fitness content and think you' d enjoy our Flex organic protein powders and shakes for women. We' d love to send you a bundle of our products for you to try and host a giveaway for your followers! Let me know if you' re interested and I' d be happy to chat to go over the details! Thanks! Kristen

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适用平台：TikTok,Instagram,YouTube,Amazon

数据用途：提升红人合作成功率与ROI