亚马逊高级营销技巧与实战策略-25页

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提取的文档内容：# 亚马逊营销技巧 刘小雷

AUKEY 自由 创新 分享

放星中子商务自限公？ AukevE-Busness PAGE 1

AUKE' 台由·创新分享

# 利润 = 销量 x 单个产品利润 Best Sellers in Selfie Sticks & CellPhone Tripods Mpow iSnap X One-piece U- Shape Self-p.. ★★★★☆（3.188) $19.99 2 new from $19.99 [2015 NEWW RELEASE] Selfie Stick, Perf. ★★★★☆（489) $17.99 5 used & new from $1 4.15 Selfie SticK, OMBAR WVvireless Bluetoot. ☆☆☆☆☆（14) $16.99 Selfie Stick, Noot@ Self Portrait [Ba. ★★★★☆（1.529） $9.99 4 used & new from $9.99 PCMag's Pick, Mpow iSnap Pro 3-In-1 S. ★★★★☆（3.188) $13.99 5 use0 & new from $1 2.99 1FE Min1 endable Hi gh Qual1 ty Adap ter mpat1DIeW1t UFCIT Extendable Seifie Handheld Stic. ★★★（☆（569） $3.59 68 new from $3.59 $P Aodot E$ # PAGE2

AUKE' 台伟创勤分享 销量就是一切

# 销量 $equiv$流量 $x$转化率 流量:别人访问你页面的次数转化率:购买数量占访问的百分比 # ProductDetalls # 销量最直观的体现,就是亚马逊排名 Shipping Weight: 3.2 ounces (View shipping rates and policies) ASIN: B010WO7U8I Item model number:Hp-S1 Average Customer Review: ★★★★ (133 customer reviews) Amazon Best Sellers Rank: #3,511 in Cell Phones & Accessories (See Top 1o0 in Cell Phones & Accessories) #171 in Cell Phones & Accessories > Cell Phone Accessories > Bluetooth Headsets #35oginElectronics>Cell Phones &Accessories Product click here Would orce? $P Acap E$

AUKE 流量来源

•站外推广•站内广告•自然搜索流量 自然搜索流量是关键。 站外推广和站内广告的最终目的都是提高自然搜索流量 提高流量方法:Amazon SEO:Search Engine Optimization $P Acap E$ # PAGE4

AUKE 由 SEO关键

# Amazon搜索引擎:A9 •转化率conversion 销量sales 关键字Keywords 1FPP+. C 1F $25.99 $59.99 =tit by Mondlay, Aug 31 noreBuvnc Cnoices 账号权重Account weight 类目相关性 上架时间 URL 率 FrontPage 1cadL1nc # PAGE 5 EREE Shipng on roi ver ↓ 3 Product Feaures 31158.22411er

AUKE URL

Bluetooth-Headphones

B&peric eb Q Discover beautiful tl mazon, updated da amazon ELACKZEBRA Q EY Shpartiyme iente GinCards ist V rodaye Hen Cell Phones & Accessories Contrac1 Phones No-Co : Phones Unlocked Phones Accessones Cases Wearable Technology Best Sellers Deals Trade-in All Electror Bsck lo search resuits for *BLACKZEBRA Blackzebra HP-S1 Biuetooth 4.1 Portable Wireless Stereo Jogger Running Sports & Gym Shste G Exercise Heacpnones Headsets Earpnones for iPhone IPac Anoroid Smaltonones by Elac kzebr ot. 1 + 督食督T 133 customer levievws Sale. $35 99 & FREE Shiping. Uetal: Yes, I wantFREE Two- Day Only 20 lefl in s1ock Shipping witn Am 370 n 5t and Fuifili ed cy Amazon Giff-wrap avaliable. Want t tomorrow, Aug, 27? Order vthin 8 hrs 12 mms and chc0se One-Day Shippmg at checkout [ ai 国 AddtoCart Tne Latest Bluetooth 4 1 Technology, it provides up to 5 hours of playing time with pure, protessional sounc quality design make your ears enjoy a cor mfort joumey of music Turn r 1-CIick ordering for Stable signal trans Sweatproor, durable design it wilnot sip out ofthe ears even wih a strong shake sion, range up 10 33 feet10 meters this browser ouslv pairing wilh tvo devices, you can easily switch beween vo audio sources Ship to: w from 35.99 Select a shipging address: Ado to Wish List

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AUKE 由 创新 享 停留时间,跳出率

停留时间:用户进入listing开始观察listing的停留时间。用来判断listing的质量,体验,完整性。 影响客户停留时间因素: •图片丰富程度 •bullet和Description描述清晰度,•带视频的review •From the Manufacturer J vldeoRe n extralono corc ed, lea5e ×(le YES snd i"il cidn°I( l)ve to n U [b> -,T yes ur eu dout alover pr

AUKEY lui?-in M:c,moies you enjoy A Worid of Your Own W) w UeL I gve> s nooe eju.u Ie.ogys. 1 Teadset eln:rge) s:loul(arg iye ad ue 1el a

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AUKE 由 所新 分事 账号权重Account weight

购物体验是亚马逊判断产品的重要的途径。在后台即表现为ODR(Order Defect Rate)等参数。 ODR针对整个账户所有产品,我们需要处理自己产品的Negative Feedback ,A-Z claim ,chargeback。方法:认证对待自己的产品,及时和客人进行邮件沟通 $P Acap E$ # PAGE8

AUKE' 台由·创新分享 转化率conversion

# 提高页面转化率,就是优化listing的过程 •Image •Price •Stars •Title •Bullet •Description •Search Term [Jpgraded C apacity] Anker by Anker $9.99 $39.99p Get it by Monday, Aug 31 See niewer versiori INFERR Y /V4T8 Moniday. Atg 5" More Euying Cnbtces 24.50 new (3 omTers. Head Line Front Page 安资☆食1 15,799 #1Best Seller [in Exlernal Cel Phone Baltery Packs FREE Shipping on orcers over $35 Product Features The Anker Acvanitace Join tne 10 miliori + powered by America's #1 USB Electronics: Sce al/ 7,313 :terns HEE Shipin on oraers Uve t P1 odtct Feattu es mostBsercou mapledbnones ai oc,2 0 le' $P Acap E$ # PAGE9

AUKE 由 创新 享 Image

质量:在listing中,客人第一眼看到的就是图片,优化图片也是提高转换率最明显的一个部分。 1.简洁大方 2.产品亮点 3.各个视角 数量:亚马逊允许卖家放9张图片,但是图片数量不是越多越好。 1.首图 2.亮点图 3.角度图 4.细节图 5.场景图 # PAGE 10

AUKE 由 Title,Bullet,Description

Title,Bullet,Description,是亚马逊前台留给你介绍自己产品的界面。同样是影响搜索排名的关键,需要兼顾关键词排序和可读性。 # 权重:Title >Search term >Bullet >Description

Sounidipeats Qv7 /4.1 Bluetooth Mini Lighitveighit vvireless Stereo Sports/running & Gvm/exercise Bluetooth arbuds He adphones Headsets VV/microphone for iphone 5s 5c 4s 4, Ipad 2 3 4 New ipad, ipod, Ancroid, Samsung Galaxy, Smart Fhones Bluetooth Devices (Blackigreen) by SoundPFATS Title 官资宝资： 6,068 custo mer revies I 5e2 ansvered questions Price: $99-99 Sale S20.99 &FREE Shippig on orers ver 335. Delalls You S*ve $79.00 (79%) In Stock. Sole by SoundPEATS Audio and F ui lled by,Amazon. Gift-wrap available. Want it tomorrow, Aug. 27? Order within 11 hrs 32 mins and choose One-Day Slhiping at checkout Delail : black/green You just can buy the genuine qy7 fr ndgeats aucio Beare the fake gy7 frorm tie chinese seller SignalFius for skig-free music cutcoors Use your music device left/irignt side, aboveybelow waist, doesnT PureSound in-ear white noise and istener Tatigue reducthon Eisminates the wnite noise anc delivers a clean malter with SignaiPlus audio experience offering hours af pure enjoyment Sweat-proof, durable design, Onscreen Battery Meter, Up to 5 hours of TalkPlaying Time and 145 hours Bullet Standby Time High-ficielity stereo music and ciear speech, You can wegin enjoving CD quaity stereo sound instantly 4 nev from $13 55 7 useri from $29.23

# Product Description _ OiOr :Dlack/ gree Ju lust can buv tf the fake Qy/ from tne cn Technical specification: Bluetooth Specification: 4.1+EOR Bluetooth Chips:CSR8645 Bluetooth Profile: HFP 1.6 , HSP1 .2 , AVRCP 1.4 , A2DP 1.2 Supports APT-x feature (HiFi stereo) RF Range: 10m Noise reduction: CVC6.0 Supports IPHONE battery display Stand-by time: about 175 hours Calculatng Conversation Time: about 5 hours Charging time: Ab out 2 hours Dimension (L× W× H): 1.32× 0.79 × 1.05inch Weight: 0.58ounces 1:8550H8S1 IX QY7 Sport Bluetooth Stereo Earohone 1X QY7 User Manual 1X USB Charger Cable size ear ruobers and ear hooks a NQ QKS 2.Pairing, press the power button of the headset, v Befone you start using the the blue-re d liginit biinking. it will autom aticaily er e to charge it hirst 3.Make sure you turned on the bluetooth on your phone, search he adset model on it. The tieadset support the 4.Select the Bluetooth model and click : connect. Enter the password or code 0ooo if nee ded. Worranty # PAGE 11

AUKE 由 Title, Bullet, Description

# MpowSwiftBluetooth4.0WirelessSportHeadphonesSweatproof Running GymExerciseBluetoothStereoEarbudsEarphones Car Hands-freeCallingHeadsetswithMicrophone and High-fidelity StereoSoundviaapt-Xfor iPhone66plus5S4SGalaxyS6S5and iOSandroid Smartphones(CoolBlack) 29 M00m Jestions #1 BestSeller in Sports F Fan Headphones # BluetoothHeadphones Qy8[NewVersion Qy7]EasyBest V4.1 WirelessStereoBluetoothHeadsetswith Mic for running In-Eal Noise Cancelling Sweatproof Sport Earbuds Headphones fol iPhone,iPad and Android by COULAX -1015 #THewRelease 8BUE leadsets $P A C E12$ # PAGE 12

AUKE Title,Bullet,Description

# Bullet,Description注重语言的流畅性,简洁性,要用最精炼的语言表现出尽可能多的产品亮点。Description尤其注重格式的整洁

Product Destr Color Black Description: Specifications: Model: QY8 Bluetooth Headphones Bluetooth Version: V4.1 msICSR8645 Bluetooth Profile: HFP ,HSP,A2DP,AVRCP,APTX Supports APT-x feature (HiFi stereo) RF Range: 10m Cable Length: 60cm Noise reduction: CVC6.0 Supnr DLTS altery display Stand-by time: a0u irs Calculating Conversation Time: about 5 hours Charging time: About 2 hours Dimension: 40 x 24 x 32mm/1.57 x 0.94 x 1.26.j eignt: I6.4g Package Inclues: 1 x QY8 VWireless Bluetootn Headset 1 X Citarg ple 3 x Silicone Ear Buds 3 x Earnooks 1 x Buckle 1 x English Instruction Product Descript Black Uitra enfortable Fit feral etities end Eventst :ompact e ugh to be taken any Devices Cempatity Specifitati 0 Support: HSP,HFP,A20P ,AVRCP Transmitbng Power: Ciass 2 Working Distance: 10M Frequency Range: 2.4026GHz -2.48GK2 Talking Tme :7 Hours S中四 Music Time 6 Hours Standby Time 65 Hours Charge Time:2.5 Hours Package Inclueedat × Micro U5B Cabie

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AUKE 由 型 率 Stars &Reviews

质量 Customer Reviews 古青吉 741 4.6 out of 5 stars

5 star 819 4 star 10% 3 star 39 2 star 296 1 star 4%

See all 4 Vews # PAGE 14

AUKE 由 Stars &Reviews Reviewers:

# 1.Amazon Top Reviewer # http://www.amazon.com/review/top-reviewers/

5 Discover beautiful things on Amazon. updated dai amazon C underground this way 9 Jepatmenl

# Amazon'sTopCustomerReviewers

Hall of Fame ers = CNec s Sorted by rank ihigh to i0w otal Reviews lelpbul Votes Percern Heipful Af Juia See s1l13,6 3,610 33,349 为% J. Chamters See all 3,F87 ( 8.887 51,242 6% Bob Totias 5ee 1l1 1.729 ·e 1,799 52,674 6% Dust Stom jak.a Haboobl fee 3ll 1,22 ewe=3 1,632 5,98 9%

Ali Julia Public acbiviftr Bicycle Cycling Riding Heavy Duty Landscape Outdoor Sports PC Sun Staples, 100 Count, 6* 食食食食食Pretty mice sunglasses 食食食食食 Stiff and easylto work with August 26 2015 Augus: 26, 2015 Despite the lw price these are prety This bag of lancscape staples contains ton, mass comfortablegodsurrteclT decent eveglasses. The glasses are 100 stagles and the bag weighs 3 pounds 1 REVEWER and 1402 Each slaple 6inches leng rame hs a Ictoffex sothnkit wl nose res1 1s ryjoberized and fits vell. The easilyent Theends ae oed s Each staple is pretty stif-it cannot be =1 HALL OF FAME well a variety offace shapes. whichmakeseaspenerate The lenses ate notpciarzed -Ifesed landscage fabrc as wellas the ground #1 everrankng themwhaFolanedlestcadRec luselandsaperabncexensRe Re in atached photos. The glass mote drip irigation garden anc the m 96% helpful 0tes recered ofi reriew's (32.349 of 24,563) Re aljulia amazonreviews@yaho 0.com Cam.inn Compac1 Wal ourt Television ( Air http:alijuliaprcductreviews bl Neoprene Camera Case Ceneitioner Remote Cont agspot corm/ 食食食食Lens case for a camera 食育资食食 Practicalyinvisile with a short lefrs /ugust 26 2015 Auqus 26, 2015 An engineer by day and a phctographer in my spare The qualiy ofthe case is nice-itis made This storage boxis mace out of clear time I always enjoved sharing out min necprene ane closes wth a velcro 6 25* wide x 5 5* Ialx 1 5"fronto back It acrylic and hase folowing cimensins my esperience with varicus prcducts and foune thaf tab at the botom It dces not have straps. comes with mounting hardare and the See more and usinethe caera straps prevenls f The case curves around the carmera body jus standing onmy TV tableIhelped me back has slot for handing, lbut I am using 1 frcn closing as well The case does have reduce he cluffer and the hree remole "EFESTS a has a carabiner which can be affached controls take up a lot less space now Fee fe to emal me with usingthecamera straosancRea to something,butfeelmore securing Because fis made outofcleaR 3c review requests. My interests practicall irisible. er if fhe ae aet more

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AUKE Stars &Reviews

# 2.Reviewers Website

AmzSelectFew Top Revievers Home About us Contact About us... How doesour team work... Our team was assembled to help seller promote their items and Amazon stores by writing real, honest, quality reviews! We are experienced product testers who are eager to work together with sellers. We aim to help our sellers grow and expand with well written, photo and video reviews. We also aim to heip our reviews gain access to amazing products that are offered by our sellers. Our membership is small but only the Top reviewers are considered for admission to our team. However just having high rank and helpful percentages isn't enough to gain entry to our writers group. We only accept individuals with consistently well-written reviews that consist of more than just a few sentences. We look to see how well thav lnnw tha nrndirt thav'ra roviawinn

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AUKE 由 Stars &Reviews

# 3.Reviewers Group

学 Jimbo 额 授金督起 izon.com Amazon Reviews 封闭组 AMAZON REVIEWS. BUYER AND NON BUYER!!! 封闭小组 reviews 573成员 Amazon Buyers And Rev 公开小组 已加入 分享√通翅 417 专成员 显 公共主页 件 明 Amazon Review Club 口 社区 添加文件 2831贰员107位新 + 21路 amazon Amazon Reviews 零善和消费品 1 05！娇 Amazon Divaz Reviews 剂件惠请 社区 71 + 3 州 小期明 地点 Ded ; ou kno% or this beautfutl Tannng Mitt in Amazon reviews view a Alacdinagar. 3832 Noakhal Chuttagong. Bar ingsWwat.. ref=sr_1_64 Ⅱ平男 AA势 ee shipping wth amazon primme 的健小组 主 更多有关“AmazonReviews的结果 lays after receving your parc el 小组让好友、家人和团队成员 不前8浆结果 me } 间的分享更加轻松。 器 review (screenshot 囍 rec ommended) and send it to me asap ms With Fnends If you are interested in thrs beaut开 收夹 打招呼 戏动态

30人赞7 查看之前的评论 3 / 5f Karissa Carline kanssadamasco@gmail com 日赞 May Tindoy Young maypwintheth@gmail com 时赞 Nikki Blunt nikkiblunt08@gmail.com 日赞 L= D Stacy Tilton 3月16日上工1005三属辑 Flashbuz (Flashbuz.com) invite Requests: If you would like an invite to Flashbuz please leave vour email address below. (Anyone with Flashbuz is welc ome to invite those that post below. please like the comment once you send the invite.) NO CHIT CHAT ON POST PLEASE 南赞 评论 27人赞7 其他2条评论 Nicholette Young nic holetteyoung(@y ahoo.com 开上午301 魔1 Nikki Blunt nikkibiunt08@gmail.com 费1 Karissa Carline karissadamasc o@gmail.com 4时赞 与民 0

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AUKE 由 型 率 Stars &Reviews

# Reviewers 优化: 1.反馈时间 2.review星级 3.是否使用优惠券4.review质量 语言 视频 helpful b01 found the followingreview helpful # Jean By Jeanmarie Phelan 0n October 23, 2014 Color:Wvhite VerifiedPurchase I think the Anker charger is a great charger at an affordable price it charges very we without having to charge it while it's still charging my phone's there is just only one thatl could charge it. it split open the wires were sticking out only after the second c company to see ifthey could send me out a new wire but I had no luck no one retur Comment Was this review helpful to you?Yes No Report abuse # PAGE 18

AUKE 由 型 率 Stars &Reviews

# Reviews 优化: 1.邀请reviewer留下视频,图片 2.优质review点helpful 3.差评1-3星review点unhelpful 4.邀请客人留review(7天内) 5.根据客人名字,找到对应订单,发邮件请求去掉差评6.在review下面留comments PdeP μe

Order ID: # 111-8134750-0257800 Yau r Seia en1_InSar Oree- ID: . 111-81 34750- Shipping Addresst I心n Drder Date: August 26, 2015 7:48:28 PM PDT Order Totals 3601 PACIF1C AVE K&nny Lee STOCKTON, CA 95211-0197 Expected Ship Date: Avg 26, 2015 Items total: $9.99 United States Shipping Service: Second Day Promotion total: ($9.99) Phone:4083685183 Contatt Buyer: EVH Billing Countby: US Grand total1 $0,00 Sales Channel: Ama? Fulfllment method: Amxo Product Details Status Quantity Ordered Price Total Seedferre Agple Certified 3ft 8 pin Ligl Cable USB_SYN Cable Ch. et.Cotd.. P ayfr ent complete $9.99 Subtotal: $9.99 Quantity; Promotions1 ($9.99) ASIN: 5xU: 6D12FICK NK 154550337 Total: $0.00 Listing ID- 4reer I1ens ID: b1111 n8e95.2413 8C5PP17Z15 Refund order

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AUKE 由 优惠券

amazonsellercentral www.amazon.com Search 团 Messages |Help Settings INVENTORY ORDERS ADVERTISING REPORTS PERFORMANCE Your Orders ( Amazon.ct Campaign Manager lazon Selling Coach Set Recommendation Preferences Payments Summary Promotions You have 49 unshipped ord.- Recent Payment 62 Lov Inventory Alerts Last updatec 1 min agc must confim shipment in order to Low or out-of-stock procucts to restocx soor: to heip evoid missirg saies. Aug 19, 2015 - $67,014.36 be paid. Disbursed to you b ank acccunt ending View_ unshipped orders Additional Popular Products to Sell in: 2109 Seller Fulfilled 4lar produicts that may have limited availability on Amazcn.com. Balance In last day: 4.7 393 Opportosities to Grow Your Business with FBA $31,937.22 In last 7 days: 325 Products thas μld reach more customers through Fulfillment by Amazon. Denling: Manage Your Case Log Unshipped: 49 41 Lower Price Opportanities Last upolotecl: 1 min ago Return requests: 433 Products that are listed ver prices on Amazon.com. 3 cazes reguire_attention Fulfilled by Amazon Tell us what you think of this feature Business Reports View your case log In last day: 10.0 Sales Summary In last 7 days: 144.8 Categoriesrequiring approval (don't show this again) Ordered product Viewyourorders Amazon recuires sellers to recuest eporoval to sellin certain categories on the website, Follow the sales Units instructions for each category. 7 Days $45,688.51 2,154 Performance 15 Days $92,271.31 4,209 -- Choose your category -- 30 Days $201,982.42 9,110 Seller Rating D atinn· 1nn Viev more_of vour sales statistics

Promotions _earn more

Create a Promotion Manage Your Promotions Manage Product Selection Create a Promotion Free Shipping Money Off Buy One Get One External Benefits Offe fre shipping on your entire catalog or a Ofera perc dollar discount on your Offer one or more items for free on a qualifying Offer a post-order benefit on qualifying purchases subset of your catalog. entire cat ra subset of your catalog. nrchase frnm wnur entire catalnn nr a suhset frnm vnur entire catalnn nr suhsef nf vnir See More See More Create Create Create Create

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AUKE 优惠券

Step1:Conditions Step 2: Scheduling CreateProauctSelectior Vanage Froduct Selection Product Selection Type CreateHroductSelection Create ProductSelection $P A E 2^ {$ # PAGE21

AUKE 优惠券

Step3:Additional Options $P Acap E2$ # PAGE 22

AUKE 优惠券

# ViewPromotion Tell us what you think of this new feature

Manage Promotions Manage claim codes Edit this promotion Duplicate this promotion End this promotion View change history

Promotion overview Create claim code group Group Name Enter group name Quantity Create

$P Acap E 23$ # PAGE23

AUKE 由 型 率 市场分析

选定竞争对手,关注并定期分析动态。 1.Rank 2.review(review数量及一星review内容)3.Star 4.Search Rank 5.Top 100 分析的目的:了解自己优化listing的效果。 了解市场价格变化。 看看别人怎么优化listing,并取得什么效果。看看别人使用什么方式推广,及时跟进。 吸取教训。 $P Acap E2$ # PAGE 24

AUKE 由 所新 革

谢谢! # PAGE 25

文件大小：2.2MB

文档页数：25

适用平台：Amazon

数据用途：提升转化率，降低广告成本