亚马逊产品测评与Listing优化策略指南-42页

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有棵树集团 YOUKESHUGROUP

PAGE # 产品测评的合理安排

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C # PAGE 2 ontents PART 1已经优化好 的Listing PART 2如何上直 评以及跟踪进度 PART 3如何寻找测评人以及合理测评

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# PAGE 3 PART 1已经优化好的Listing

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产品 文案 售后 一条好的Listing首先重要的是产品,产品的质量过关,本身与市场上的同类型产品具有差异化才能吸引客人的眼球,清晰简洁的文案将产品的特质展现给客户,而尽职尽责的售后将会为店铺留着更多的回头客,也会让客人给店铺留下好的评分,这对于店铺的发展是至关重要的。# PAGE 4

产品的选择 Cell Phones& Accessories 有棵树集团 Beauty & Personal Care Bluetoth Cell Phone Headsets Automotive Parts&Accessories Wired Cell Phone Headsets Home&Kitchen Office Products Offce Electronics Products Industrial & Scientific Toys & Games Musical Instruments Vocal Condenser Microphones Tools&Home Improve Ribbon Microphones Everything EIlse Sports& Outdoors Health, Household & Baby Care Clothing, Shoes & Jewelry Arts, Crafts & Sewing Beauty & Personal Care Baby Automotive Parts & Accessories Apps & Games Books Home & Kitchen Software Industrial & Scientific Movies & TV Toys & Games Garden& Outdoor Tools &Home Improve Appliances Everything Else Pet Supplies Health, Household & Baby Care CDs & Vinyl Arts, Crafts& Sewing KindleStore Baby Home&Business Services Apps &Games Digital Music Books Kindle Accessories Software Grocery& Gourmet Food Movies & TV Collectibles & Fine Art Garden& Outdoor Handmade Gift Cards Appliances

从产品种类分布来看,亚马逊平台上多达上百种大类目,各级类目和三级类目更是多达上万种。第一种选品的方法是可以挑选亚马逊上比较著名的竞争对手,例如Anker,研究对方的产品,将自己的选品与对方的产品达到差异化。

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Best Sellers New Releases Movers & Shakers Most Wished For Gift ideas azon Best Sellers ost popular products based on sales Updated hourly Any Department Toys & Games Amazon Launchpad See more Best Sellers in Toys & Games Appliances 1. 2. # Apps & Games Arts. Crafts & Sewing Huminty Cards Automotive DOYOU MEME? Baby EXPLODIO KTEAS Beauty & Personal Care Books ACAGAN CDs & Vinyl Camera & Photo Cell Phones & Accessories What Do You Meme? Adult Party Clothing. Shoes & Jewelry Cards Against Humanity Exploding Kittens Card Game Game 食责食责食37.530 责责食责16.950 Collectible Coins 责宝食责12.884 Computers & Accessories Digital Music Electronics Electronics Entertainment Collectibles See more Best Sellers in Electronics Gif Cards 1. 2. 3. Grocery & Gourmet Food Health & Household Home & Kitchen Industrial & Scientific Kindle Store Kitchen & Dining Magazine Subscniptions Movies & TV Musical lInstruments Fire TV Stick with Alexa Voice Echo Dot (2nd Generation)- Black Echo (2nd Generation) with improved Office Products Remote | Streaming Media Player 食食食食售69.176 sound. powered by Dolby and a new Patio. Lawn & Garden 食食食食售127.568 design - Charcoal Fabric Pet Supplies 食食食食4.300 Prime Pantry Software Camera&Photo

第二种方法:从亚马逊的Best Seller中去挑选感兴趣的产品。Best Seller是亚马逊这个类目中卖的最好的产品,能够成为Best seller足以证明产品本身的质量足够好,值得我们在选品的时候借鉴。

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The Super Vletabolism Diet: The Two- Week Plan to lgnite Your Fat-Burning Furnace. David Zinczenko 食食食食18 第三种方法:从亚马逊的New Releases中去挑选市场需求的产品。New Releases代表的是亚马逊最近发布的产品中销量上升的最快,排名第一的产品,这里面的产品代表着消费者的需求,近段时间消费者青睐什么样的产品我们都可以从中看出来,对于我们的选品是非常有帮助的。

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有聘材集团 第四种方法:从亚马逊的Movers&Shakers中去挑选热销的产品。Movers&Shakers让我们可以了解亚马逊所有品类Top100的波动趋势。在"热销品"榜单上都会有一个绿色和红色的箭头,绿色箭头表示产品的人气在上升,红色的表示人气丧失的产品。红色和绿色之间可以相互转换。但Movers and Shakers则和best seller不一样,它会显示出人气指数,并且数据是24小时更新的。根据这些箭头的指示,我们可以选择一些潜力大的产品。PAGE 8

Best Sellers New Releases Movers & Shakers Most Wished For Gift Ideas Amazon MostWished For proutsmstofeadWihls anRegistriatdaily 31 树集团 Any Depart Toys & Games Amazon Launchpad See more Most Wish Apliances Arts. Crafts & Sewing 1. Automotive Baby MEME? Beauty & Personal Care Books CDs & Vinyl Camera & Photo Clothing Shoes & Jewelry Collectible Coins PortableSewingMachineAmadMin What Do You Meme? Adult Party Computers & Acce Stes ear f e Cards Against Humanity ries Electronics Game 食食食食食37.530 食食食食督2.884 Entertainr nent Collectibles 1★育331 Gift Cards Grocery& Gourmet Fod Movies & TV Health & Household Home & Kitchen > See more Most Wished For in Movies & TV Kitchen & Dining 2. Magazine Subscnptions Moves & TV Musical instruments Ofice Products Patio. Lawn & Garden Pet Supies Software Sports & Outdoors Sports Collectibles Blade Runner2049 (BD)[Blu-ray] It (BD) [Blu-ray] ray + DVD + Digital Tools & Home imprc Denis Villeneuve Andres Muschietti Pack) Toys & Games ★食食黄★378 黄责责★344 宜食 ☆396 Video Games

第五种方法:从亚马逊的Most Wished For中去挑选客户最想买,最需要的产品。其实可以理解为买家想买的产品排名,像我们收藏在淘宝购物车的产品一样,但是当这个产品有打折降价的信息时,亚马逊会自动邮件提醒买家,促进交易。对于卖家来说当然就是如果你的产品有上榜,那么稍稍的减价促销都会带来更多的销量。又或者你能以更优惠的价格提供此产品,那么也能赢得商机。

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BestSe ers&Shakers Most Wished For Gift Ideas Amazon Gift Ideas ed as gits. Updated daily. Any Department Toys & Games Amazon Laun achpad See more Gift Idea Appliances Arts Crntis & Seming 1. Automotive Baby MEME? Beauty & Personal Care SOXLONO ITEAS Books CDs & Vinyl Camera & Photo Clothing Shoes & Jewelry Collectible Coins loding Kittens Card Game What Do You Meme? Adult Party Computers & Accessories t Human 官會官食售6.950 官食食食食37.530 Electronics 食食食食宜2.884 Entertainment Collectibles Gif Cards Grocery & Gourmet Food Movies & TV Health & Household See more Gift Ide &IV Home & Kitchen Kitchen & Dining Magazine Suscriptions Movies & TV Musical Instruments Office Products Patio Lawn & Garden Pet Supples Software Sports & Outdoors able Me 3 [Biu-ray] onder Woman Blu-ray + DVD + ler-Man Homecon ming [Blu-ray] Sports Collectibles Steve Carell Digital HD] Tom Holland Toois & Home Imoroven 责宣言责育315 Gal Gadot 食食食责言 682 Toys & Games 食食食食壹3.334 Video Games Electronics See more Gift Ideas in Electronics 1. 2.

第六种方法:Amazon Gift Ideas这是一个很有意思的榜单,意思是如果你怕错过某个重要的节日或者给某人的生日礼物,你可以提前购买.如果不想错过一些西方节日的销售旺季,那么从这里参考选品也许是个Good ldea.但是我们也发现一般是那些评价已经过千的产品在这个Gift Idea 里面,大概送人的东西都需要好评多先吧,但是如果这些产品一旦有创新点,可能人气也是很快可以上来的。

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# PAGE 10

文案的优化

何谓文案文案的作用如何优化文案 何谓文案文案的作用如何优化文案# PAGE 11 # PART 2何谓亚马逊的文案 网集团

D号0 SportsNewYearPicksLea lepawl Elepawl Hunting Trail Game Camera, 12MP Wildlife Motion Activated Camera Cam with Infrared Night Version, 2.4" LCD Screen, PIR Sensor, IP56 Waterproof design for Animal/Event Observation Surveillance 食食寅食 60 customer reviews] 126 a a Price: $99.99 Buy1, get a discount on selected prc In Stock. This item does not ship to Hong Kong. Please check other sellers who Soic by Elepawi and Fulhilec by Amazon Gift-wrap available. Or: H881-Green 店 福 $99.99 $84.99 【UPGRADED 16MP 10sOP HD RESOLUTION】 Programmable 3, 5, 8, 12, 16 Megapixel high-quality resolution captures crisp, brightly colored photos eachmttedfdgng backnwtghT@ityunerre and sound (support 3sto 1Ominutes video length). djustable resolution are available forboth stillimages and videos LOWGLORAREDTEGEquWithpinfredEsandMwithelowredflhandfumaeshu aviod produing such brightfahwhichscare animals wawhe taking picuresTORAGE:TF CARD/MICROSD CARD (CLASS6 )WIHMINMUM CLASS6 UP TO 32GB (NOTINCLUDED) 【0.2-0.6TRIGGEPEED&1WIDENGLUqensordesigprovidsthis gam cam with 120wide detecion angleand impressve 0.2-0.6 secondPrbotenrigeedhimakereaetentsdmetedreltfthti PRdesigmaesesi angleechgreeuliMicrecrdsufnmalseregratedtevmis af thai 【2.4LCEE&-FUChismtioensrwidifemeraismaewihultinCeedislwhichalwsfasyavigatn and mode election (htoVidehoto Video) lus,thiscouing camera sprtsult-shot, Intervals TimeLapse, Timr Password protection ime stamraUTmnitNEFUWLFIEI SCOUTING GAME RELIABL&DURALEMINGAMECAMERAThEepawldeertrilcamerais designedtewaterprof(I) soli, sturdyortable only3xx. inch). Powered by AA batteries(not included). The long battery life can last up to 8 months in standby mode. You can leave this motion activated wildlife camera trapped to atreeormounted ona wall forlong period of time New (1) from S99.99 & FREE shipping. Details

亚马逊文案:客人点击一条listing,第一眼看到的是图片,主图要鲜明,其次是标题,标题可以加入一些产品关键词,主要的性能要凸显出来,下面的五点特性侧重于突出产品与其他类似产品的差异化,优点要着重描写。

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# 文案的作用 # PAGE 12

吸引客人眼球 全方位展示产品 06 01 05 恰当放置关键词 显 语言专业化， 02 给客户专业感 04 03 迎合亚马逊算 参数形象化 法，提升排名、 曝光量

# 如何优化文案 # PAGE 13 1、概括性的单词或者短语让产品的描述更加清晰一些,后面的段落可以作为补充或者说明;

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2、检查单词,是否有重复出现的单词,看看是否能够用其他单词进行替换,太多的关键词出现对于listing的SEO不是很友好; 3、检查拼写和语法,避免出现错别字,显得很不专业; 4、描述之后还可以再稍稍润色一下,添加能够引起消费者购买欲望的句子; 5、言简意赅,用最少的词汇把意思表达出来; 6、可以模仿但是不要抄袭,如果实在不知道要怎么写,可以参考其他卖家的描述,进行改写,但是不要全都照搬,这样并不会让你赢得客户。

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# 产品的售后服务 # PAGE 14 亚马逊是很注重买家体验的平台,销售过程中哪怕是一些非人为、不可预知因素导致的产品陈旧或破损而影响买家体验的,卖家也会收到A-Z和差评。卖家和买家沟通过程中,注意处理产品损坏、有瑕疵等邮件主题。找出原因,查看被投诉的产品和投诉 而影响买家体验的,卖家也会收到A-Z和差评。卖家和买家沟通过程中,注意处理产品损坏、有瑕疵等邮件主题。找出原因,查看被投诉的产品和投诉的次数,看产品是否为易碎品,容易在运输过程中损坏等;看产品使用的包装材料质量;若产品因销售缓慢容易在仓储中折旧,需要修改产品状态,以及其他的一次性错误。 如果发现自己的一系列产品都存在相同的问题,或许你可以考虑停止出售这一类产品,或者是换一家产质量好的供应商。 品质量好的供应商。

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# 什么是直评 # PAGE 15 # 亚马逊允许的review政策是:购买金额超过50美金的买家可以对任何产 Color: RD1000-Green Verified Purchase This camera takes very clear pictures in the daytime and adequate enough photos in the dark to be able to identify animal species, size, etc.1 have had one working for 6 weeks now. It has taken well over a thousand photos, yet the batteries still show over 8o% charged. Yeah, you do have to reset date and time when changing batteries- an inconvenience. Also, I have not figured out how to replay pics on the camera itself, but I'm sure that is operator error. I really have not spent a lot of time with it. Sure wish they made a cellular compatib Comment Was this review helpful to you? Yes No Report abuse # tniaht footage November 9, 2017 Color: H88 1 -Green Verified Purchase My husband was so excited when I bought this for him. It was a bit of a selfish purchase because we both have always said we wonder what animals come through to drink from our pond at night. We added a micro SD card and it night vision on the trail can is pretty impressive. We were amazed at what we could see, including a young bear and lot of ceer. We look forwarc to see what else is going on at the pond! # 询询资 Nice camel reatbatterylife Nice camera, have managed to catch badgers, squirrels, cats and all sorts of bircs so far. Batterie still show full symbol after many nights of us Published 5 days ago # Client d'Amazon Very good camera. Super quality. Can be set photo, vicieo, o photo and video mode. Perfect work any weather, any time, perfect video and picture quality. Read more Published 18 days ago # HeatherBausell # 食食食★食Billant This camera is brilliant. Clarity of pictures is excelient, I use recharge batteries and they lasted a month! Published 19 days ago 左侧为真实评价,右侧是直评。# 如何上直评 # PAGE 16 我们通常通过直评公司给我们的listing上直评,但是直评的内容需要我们自己填写,选择几个产品,分别写好评价,填写到对应的表格当中。

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|日期|账号|站点|单价|ASIN|链接|标题|评论内容||| |:---|:---|:---|:---|:---|:---|:---|:---|:---|:---| |||DE|||https://www.amazon.de/Port able-Projector-Elepawl- Interfaces- Smartphone/dp/B073P5QCLY/r ef=sr 1 1?ie=UTF8&qid=1512 448526&sr=8- 1&keywords=Portable+LCD+Vi deo+Projector||Jeden Freitagdas wchentliche Meeting，monatliche Monatsubersicht，Buroprojektoren,Meeting-Essentials. BuroprojeKlein,leicht，einfach zu tragen，ist es geeignet.Der Anfuhrer sagte，er solle gut kaufen,lobe mich,also hinterlasse einen guten Kommentar.||| |||DE|||https://www.amazon.de/Elep awl-Unterst%C3%BCtzung- Verbessertes-Heizplatte- EU- sr 1 1?ie=UTF8&qid=1512483 212&sr=8- 1&keywords=Desktop%2BCompu ter%2BExtruder%2BVerbesser||Ichlese nicht gerne das Handbuch,wie die direkte Verwendung des Produkts.Ich kauftediesen 3D-Drucker istein Freund empfohlen，die nicht zusammenbauen， einstecken,Druckerzubehr installieren,knnen Sie Druckerzeugnisse online,druckte dreidimensionale Proben,groβ,uber meine Erwartungen hinaus.Gedruckte Proben，als kleines Geschenk,furKinder，Kinder mgen es.||| |||DE|||https://www.amazon.de/Kost enlose-Smartphone-HD- Display-Dual-Kamera- Schnel1ladung/dp/B073HW3QK W/ref=sr 1 2?ie=UTF8&qid=1 512484241&sr=8- 2&keywords=Gretel+A7+Koste nlose+Smartphone+|Mach ein|Telefon 8 Millionen Pixel，Foto Klarheit，genug.Dieses Bildist fantastisch im Vergleich zu meiner alten Maschine.Meine Frau und ich machen gerne einen Morgenspaziergang，nehmen die Momente auf und fotografieren besonders gerne seine Frau.Dieses Telefon Bild,wir sind sehr zufrieden mit 2 Personen,8 Millionen Pixel，drucken Fotos sind auch klar，knnen SieFotos fur spatere Erinnerungen sammeln.||| # 直评的内容 # Top-Kundenrezensionen # 食食實宝食Lichtprojektor /onE nber201/ Der Anfang des Geschafts,der Besprechungsraum ist instabil,muss einen abnehmbaren Projektorkaufen,aus Mangel an Mitteln jetzt,also aus dem Preis,ich wahlte diesen Projektor Insgesamt sehr leicht,Nettogewicht 920 g,weniger als 1kg,fur meine Schonheitsassistent, oft bewegt, ist es sehr bequem. Sie mag es sehr, sagt,es ist leicht zu tragen, und kann nach der Arbeit zu Hause Filme oder TV bringen. Tragbarer Projektor. die beste Wahl! # 食實宝宝宝 Heimkino.Projektoren /on nber 201/

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nen Si ezuhause m Ausstieg sehen Wie Heimkino Kon Iretfen Sie Lrebe. # 食食食贵食Buroprojektor vonJonnBuc 10 mber201/ JedenFreitag daswochenti Anfuhrersagte.ersollegut kaufen,lobe micn $$frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+2frac{1}{2}+frac{1}{2}+2frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+frac{1}{2}+2frac{1}{2 $$# 直评的作用

Elektronik & Foto Fernseher & Heimkino >Beamer > LCD-Beamer

PortableLCDVideoProjector,ElepawlMiniHomeTheaterProjectorSupport1080PHDMIVGAAVTVUSB Card Interfaces8o0LumensforHomeCinemaMediaPlayerTV,Laptop,Game,iPhone,Android,Smartphon BL35 宝资宝湾 # Derzeitnichtverfugbar Ob und wann dieser Artikel wieder vorratig sein wird, ist unbekannt. BRiGHT & LONG LIFE: LCD Mini Projektor mit 800 Lumen Helligkeit ist ideal fur Home Entertainment in Dunkelheit. Dichtungsdesign,hochwirksame Warmeableitung zur drastischen Verbesserung der Lebensdauer und Zuverlassigkeit des Projektors HIGH BRIGHTNESS& RESOLUTiON:Elepawl 800 Luminous Efficiency &640*480 Native Auflosung bietet eine reiche Farbe und ein brillantes Bild.Perfel Helligkeits-Upgrade und die ultimative Performance des Farbdesigns auf der kleineren Achse.Ein Konzept der dritten Generation bilden. Meet TV Video- Wiedergabe, eingebaute HD-Decoder-Chip unterstutzt 1080P Video-Eingang, die TV-Bildqualitat fur 90% des Endbenutzers Zu wahlen. AMAZING WATCHING EXPERIENCE & LED LIGHT SOURCE: BildgroBe: 30-100 Zoll mit Projektor Entfernung 3.25ft-11.5ft, die beste Projektionsdistanz ist 8.0ft-11.5ft mit einer ProjektionsgrofSe von 70-100 Zoll, die Sie am besten geniefSen konnen Erfahrung Zu sehen. Einzelne LCD-Panel mit Ultra High Power L Lichtquelle Projektion optische System; Das Lichtquellenmodul bis Zu 30.000 Stunden Leben. 。MULTIMEDIA ANSCHLUSS & MEHRFACHE EINGANGE: Unterstuitzung von AV / VGA / USB / SD / HDMI / ATV / Micro USB. Dual HDMI & USB Ports De: macht es bequemer. Multimedia-Unterstitzung Foto, Musik, Film, E-Book. Verbinden Sie lhren Computer / Laptop/ Mobile / iPhone / iPad / Blu-ray DVD-P um Video oder Film zu genief3en. 1 JAHRE GARANTlE: Wir bieten 2 Monate Ruckkehr aus irgendeinem Grund, 7 Monate Austausch fur defekte Artikel (kontaktieren Sie uns einfach). 1 Jahr Garantie fur diesen HD-Projektor 1080P ab dem Bestelltag. lrgendwelche Probleme mit diesem Heimkino-Projektor,fuhlen Sie bitte sich frei, mit uns in Verbi Zu treten. Mit ahnlichen Artikeln vergieichen $$begin{array}{l}{left|frac{1+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gamma+frac{1}{2}+Gammafrac+1}\ {end{}right| $$# 追踪直评的进度 |日期|账号|站点|单价|ASIN|链接|标题|评论内容| |:---|:---|:---|:---|:---|:---|:---|:---| |||DE|||https://www.amazon.de/Port able-Projector-Elepawl- Interfaces- Smartphone/dp/B073P5QCLY/r ef=sr1 1?ie=UTF8&qid=1512 448526&sr=8- 1&keywords=Portable+LCD+Vi deo+Projector|Buroprojektor|Jeden Freitag das wchentliche Meeting，monatliche Monatsubersicht,Buroprojektoren,Meeting-Essentials. Klein，leicht，einfach zu tragen，ist es geeignet.Der Anfuhrersagte，er solle gutkaufen,lobe mich,also hinterlasse einen guten Kommentar.| t kaufen,lobe mich,also mentar. 首先点击 接放入表格 $$frac{1}{}}&{{}

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