全方位解读亚马逊VC账号MOSS-26页

文件类型：PDF文档

提取的文档内容：2023假假开年大课-跨境电商人的出海税象 口保保 W西邮物流 全方位解读亚马逊VC账号 主讲人：Moss 日期：2023/02/252023保保开年大课跨境电商人的出海和籍 口保保 W西邮物流 经验分享 亚马逊VC和SC运作模式 常见的VC运作程序 亚马逊VC协议及各项扣点 目录 亚马逊VC利润计算方式、回款条件 亚马逊VC和SC的主要区别 亚马逊VC相对于SC的优劣势、VC优于SC的权限 什么产品和运营模式更适合做VC SC刚进入VC常踩的坑和如何避坑2023佩假开年大课-跨境电商人的出海科 口保保 西邮物流 亚马逊SC和VC运作模式 DI 亚马逊瑞派海运代理：CDS 海运费承阳者：亚马通 prime CollectPO 亚马逊仓 运费承担者：亚马逊 运费承担省：亚马进 Prepaid Po 运费承担割：卖家 prime 美/欧/日 运费承担吉：亚马逊 卖家工厂 出货港口 等国港口 卖家该国海外仓 末端客户 DF VC采购模式 诚费承阳者：卖家 DF:Direct Fulfillment FBM Prepaid PO:Prepaid Purchase Order CollectPO:Collect Purchase Order prime Dl:Direct Import 运费承担者：卖家 亚马逊仓 FBA2023保保开年大课跨境电商人的出海私籍 口保保 西邮物流 Services FCA FOB mDDP Warehousing and Packaging (Origin) Vendor Vendor Vendor Shipment Loading (Origin) Vendor Vendor Vendor Customs Clearance (Origin) Vendor Vendor Vendor Inland Freight (Origin) Amazon Vendor Vendor Port Receiving Charges (Origin) Amazon Vendor Vendor ForwarderFee/Documentation (Origin) Amazon Vendor Vendor Loading at Ocean Carrier (Origin) Amazon Vendor Vendor Ocean Freight Amazon Amazon Amazon Container Demurrage (Destination) Amazon Amazon Vendor Customs/Duty/Taxes (Destination) Amazon Amazon Vendor Inland Freight (Destination) Amazon Amazon Amazon DistributionOperation(Destination) Amazon Amazon Amazon2023保假开年大课-跨境电商人的出海秘籍 口保保 西邮物流 常见的VC运作程序 上传产品 添加DF库存 DF订单生成 履行DF订单 自动生成发票 按发票付款 需求增长 下PO订单 PO订单确认 创建发货 贴标装运发货 确认发货 Prod Trackings LTL/SP AM2CC 销售突飞猛进 下DI、 大PO订单 订单确认 订能 贴标装运发货 确认发货 创建发票 CDSVMS SSCC 短缺索赔、退款争议 按发票付款 发票核准2023假假开年大课-跨境电商人的出海私籍 一保保 W西邮物流 亚马逊VC协议及各项扣点 MOF 02 03 OPD 05 DA FA 市场开发 货损补贴 运费补贴 付款条款 退货 补贴 Damage Freight Payment Return MDF Allowance Allowance Term COOP2023佩假开年大课-跨境电商人时出海和籍 口保保 W西邮物 亚马逊VC协议的各项扣点-MDF/COOP、DA、FA MDF/cOoP Agreement(BaseAccrual /Marketing DevelopmentFunds) BaseAccrualrefiectsfundsthatAmazoniveststocontinualyimprovethe customerexperience.increasediscoverabilityofyourproducts,andultimatelydrivesales,Thesefundsenatleustodniveimpression andsalesto yourproductsthrough.activitieslikeautomatedmarketingemails,sitepersonalizationwidgets,traficdiversrelated tosearchengineoptimizationand improvingbrowsecapabilities,paidextema marketing directly for your products,faster shipping options for your products thatenhance thecustomerconvenience,catalog improvements,brand stores, and vendor self-service tools tomanage and promote your products. Base Accrual is calculated to require each vendor to cover a minimum base marketing development investment based on the nature of the products sold The Initinl value of MDFis usualy 10%. Damage AllowanceAgreement your behalf. Piease note that these options only pertain to dam tenms.The initial valug of MDF is usually 2%. Option Detalls: Amazon-Disposes: Amazon pays for the cost of transporting products back from the customer, offering replacements, and liquidating or-otherwise disposing of damaged products.You payadamageallowanceto coverthese costs Amazon-Returns (to Vendor): Alternatively, Amazon can return any damaged productto you.You pay Amazon the cost of the item returned,a 1o% handlingfee,and the cost of shipping the item back to you.You will atso need to set up a domestic return address and a contact person for-returns in Vendor Central > Settings > Return Addresses. FreightAllowance Agreement Thefreight term specifies how your goodsare shipped toAmazon,There are two options: Amazoncan arrange toship goodsfromyourlocation(s)to Amazon's warehouses in.exchange for afreightallowanoe nd shipments is simpie,and frequently offers the lowest cost option The initial value of MDF is usually 3%. OptionDetails: varenoues..tou pay a n ce to cover inbound freight costs. Vendor-Pays(Prepaid):Alternatively,you pay forand arrangefor shipmentof your products to Amazon's warehouses.2023保保开年大课-跨境电商人的出海新籍 已保保 W西邮物流 亚马逊vC协议及各项扣点-PaymentTerm PaymentTerm Payment tems specify how quickly Amazon pays for goods. Amazon seeks to offer your complete catalog, including both top seling ASINs that move quickly and slow-moving ASINs that sit in our warehouse for extended periods of time.These payment terms allow usto purchaseboth types of products. OptionDetails: X Y,Z NET:Get paid within Ydays and Amazon gets an X% Quick Pay Discount (QPD),or get paid guaranteed within Z days and Amazon gets no Quick Pay Discount. Example 1% 45, 60 NET: Amazon gets a 1% QPD if you receive your payment within.45 days, or get paid guaranteedwithin 60 days with.no QPD. : X:NET: Get your payments within X days without a Quick Pay Discount for Amazon. Example: 90 NET: Get paid guaranteed within 90 days with no Quick Pay Discount (QPD), VendorCodeType Minimum Required Payment Days DomesticVendorCodes(Prepaid Freight) 15days Domestic Vendor Codes (Collect Freight) 30days DirectImport(Di)Vendor Codes 90 days2023佩假开年课一跨境电商人6 一保保 W西邮物源 亚马逊VC协议的各项扣点：Return ReturnAgreement Amazon returm purchased products based on contrac 1.Customer.damaged -Theproduct has been returnedbya customerand is not ina newcondition; the p ging is damaged orthe product shows signs of use, wear or damage (including where the customer has broken the seal, opened the box and/or used or tested the product) 2. Carrier damaged - The product is either: (a) damaged during transit or delivery to an Amazon customer; or (b) been returned by the customer to Amazon' and damaged during return transit or delivery to the fulfllment center. 3:Vendor damaged-Damaged before the point of delivery to Amazon (including damage due to handling by the vendor orthe vendor's carrier) 4.Defective-The customerhas returned the product and told Amazon thatit is defective.This includes items that are missing parts,manuals,instructions orwarranty information. 5. Warehouse damaged-The product is damaged after the point of delivery to Amazon but before leaving our fulfilment center (including damage due to handling in Amazon's fulfilmentcenter) 6.Undamaged overstock -Products that are not damaged or defectivebut lacks customer demand (overstocks). 7.Expired -Products that are past their expirydate 8.Advantage-Stockundera consignmentPO (Advantagestock),whichis notdamaged or defectivebutwhere Amazonlacks customerdemand (overstock)2023假假开年大课跨境电商人的出海私籍 口保保 W西邮物流 亚马逊VC利润计算方式 VC采购模式 回款额计算公式 DF =供货价X（1-MDF-DAQPD）-广告费-促销费-退款/货物短缺（如有） Prepaid Po =供货价X（1-MDF-DA-QPD）-广告费-促销费-退款/货物短缺（如有） Collect Po =供货价X（1-MDF-FA-DA-QPD）-广告费-促销费-退款/货物短缺（如有） DI =供货价X（1-QPD）-广告费-促销费-退款/货物短缺（如有）2023保保开年大课-跨境电商人的出海私籍 口保保 W西邮物流 VCPO VCDF AutoPO|自动订单 系统根据销售数据自动下单 Direct BBO Fulfilment; ManualPO【手动下单 类FBM Auto When toplace.新品首次下单+库存 不足紧急补单 BulkBuyOrder|批量订单 Manual 低价采购（低于auto和manual采购价） 订单量通常大于Auto PO2023假假开年大课-跨境电商人的出海税籍 一保保 W西邮物源 亚马逊VC到期回款条件 已开具发票 到期回款条件 亚马逊收到货 发票日期+付款周期天数=回款日期2023保保开年大课-跨境电商人的出海和籍 口保保 W西邮物流 亚马逊VC和SC的主要区别 角色 库存 物流 费比2023保保开年大课-跨境电商人的出海私籍 一保保 W西邮物流 VC相对于SC的优劣势、VC优于SC的权限 品牌 渠道 拓展 运营 定价权 供应 链 财务2023假假开年大课-跨境电商人的出海私籍 口保 西邮物流 Seller Central Vendor Central vc-Other Function Title 250characters 200 characters A/BTest 5~7bps upto10bps; Bullet Points 250characters/bp 255characters/bp Image&Video 9 images upto 99 images A/B Test forMain Image A/BTest A+ Content Product Description From the Manufature PremiumA+（增值服务） Variation Color/Size Color/Size/Style Newer Model2023假假开年大课-跨境电商人的出海税籍 口保保 西邮物流 Best Deal Promotion Price Disocunt LAST5UPTO:14dayS: LASTS UP TO:365daysi DISCOUNT REQUIRED:1O Off VC后台共有四种推广类型 DISCOUNT REQUIRED:Any Amazon website price 每种推广均会产生unding金额，推广结束后，亚马逊 Merchandising fee: $0 Merchandising fee:: $0 Review:3 Stars+ 将按推广期间产生的funding总额收取对应费用：例如 ASINMSRPS100做10%off的折扣共销售了S00units，叫读 由于VC不能直接降价，该功能属于障 SpotterVC账号目前可以每隔3天做 funding为100-10%+500=$5000 价操作： 一次BD，建议在正常可提交deal时 提交未来2-3个月的deal Lightning Deal 须知 Promo Code LASTSUPTO:120 days LASTSUP TO:12 hours 一般情况下，产品刚上线到VC时，需要积累一定数据才能 DISCOUNT REQUIRED:5%Off DISCOUNTREQUIRED:15%Off 提交BD/LD，在动销较好情况下约1个月可以正带提交 Amazon website price Amazonwebsite.price +四种推广不能叠加，同一Asin在同一时间段内只能提交一种 Merchandising fee:: $o Merchandising fee: +tax 推广形式： Non eventdays $15DYO Prime Day $500.00 *提交推广时，请确保当前价格为正常MSRP，否则折扣将产 Week of Prime Day $300.00 生叠加。 Bliack Friday or Cyber Monday $500.00 Holiday $300.002023保保开年大课-跨境电商人的出海和籍 口保保 W西邮物流 案例：VC的推广方法 Amazon New Used SalesRankIl ListPrice New,3rdPartyFBM WarehouseDeals New,3rdPartyFBA BuyBox Used,likenew Used,verygood QClose-upview O Nov Dec Jan Feb Mar Apr2023保保开年大课-跨境电商人的出海科籍 口保保 西邮物流 Coupon Treasure Truck Deal of the Day ·折扣：≥5%offAmazonwebsite price Amazon Vine Standard Fees:$0.17 per unique clip,$0.08 per redemption Offer:Full brand takeover for Q4Fees(i.e.forcouponsuploadedfromOctober 1-2consecutive days to December) Price:$200/次 .1 AsiNorVirtual Bundle $0.21perunique clip,$0.08perredemption up to 30 reviews Mustbe4starsor more Parent Asin维度 Cannot be EOL mustbe 30% or more off current site price and lowest price in the last 6 months,2023保假开年大课-跨境电商人的出海秘籍 口保保 西邮物流 SC Advertising TIPS Amazon Marketing Service-AMs 独立入口 1.数据归因：以buybox所在位置进 行计算 Sponsored Sponsored 2.listing的表现数据可分为：产品表 Sponsored Sponsored Products Brand 现和广告表现 Products Brand Auto Product Collection Store spotlight 产品从SC转入VC时，产品表现历 .Auto Product Collectioni Manual Video .Manual Store spotlight 史数据不会发生改变（例如：SEO Video 流量，转化等）： Sponsored SC和AMS的广告数据不共享，AMS Sponsored Display 不保留SC历史广告数据，将以新开 Display 的campaign为维度重新进行数据积 Product targeting Producttargeting Audiences 累。 Audiences2023保保开年大课-跨境电商人的出海私籍 口保保 W西邮物流 7月6日11:09 如果一个客人点了视频广告， 再点SP广告，那最后出单了，系统 会把数据归算到哪个广告？ SBV是14天归因，SP是7天归因， 如果在7天内出单，会算在SP，这 是lastlouch归因原则。如果是7天 后14天内出单，会算到SBV上。如 果是14天之后出单，算自然订单。2023保假开年大课-跨境电商人的出海科籍 一保保 W西邮物流 什么样的产品和运营模式更适合做VC 运营模式 产品 精品、精铺路线 ·重资产型 ·有成熟运营团队 供应链优势型 熟悉亚马逊逻辑打法 ●高利润型2023保保开年大课-跨境电商人的出海私籍 口保保 W西邮物流 SC刚进入VC常踩的坑及如何避坑 利润平衡 货盘转移 价格保护 坑 抢购物车 活动设置 认证要求 活动返点 后台操作 发货流程 订单操作2023保保开年大课一跨境电商人的出海籍 口保保 W西邮物流 VC和SC如何高效配合打造爆款链接？ DF和BTR模式的高效化利用 SC上架推广1周后开始跟卖，跟卖一周后才会下PO BTR就可以布局更多仓库，突破就近原则 VC和SC可以轮流报BD，实现连秒 Review拼接的妙用2023保保开年大课-跨境电商人的出海概籍 口保保 W西邮物流 做好VC，需要的条件和要求 1.要有懂VC业务逻辑的操盘 2.一个愿意配合且扶持你的VM 3.能和VM持续沟通的人： 4.海外仓体系： 5.资金周转能力。2023保保开年大课一跨境电商人的出海私籍 口保保 W西邮物流 类型 优势 劣势 1.官方渠道，正规保障 邀请制VC 2.有VM对接，各种权限可沟通 1.邀请制，被动等待。 3.无需花钱购买 1.从无到有，直接开干 1.非亚马逊盲方渠道，秋后算账不确定哪天会否被禁止 服务商购买VC 2.无须达到一定销售额 2.花大价钱买渠道拓展 3.无须被动等待是否能被邀请到 3.没保障，不知道下来的是什么账号，会遇到什么问题 1.被动，看不到VC后台完整情况 VC托管 1.无须花大价钱买VC账号 2.不能对接VM沟通 2.直接上产品推进后仍可获取PO订单 3.沟通时效性口保保 W西邮物流 谢谢观看！ 如何联系我？ 我的公众号：MOSS的精神家园 我的个人号

文件大小：2.4MB

文档页数：26

适用平台：Amazon

数据用途：VC账号运营全流程指导