提取的文档内容：# PAGE 1
# 亚马逊新品listing 怎样布局流量入口# PAGE 2
# 想要布局流量入口---先分析流量来源
打爆款前先确定好哪些地方有流量,哪些地方能进来订单
打造新品listing,我们需要逆向思维去思考一个问题顾客到底从哪些地方可以看到你的listing?换句话说,知道顾客从哪些地方来,我们就从该地方进行截流。
订单永远不是等来的。Gateway
nterna
Keyword
(Top page
Product
page
ProductPage
# PAGE 3
那么客户一般是打开亚马逊主页,以美国站
Category
search
Internal Keyword Search:看图这个图框是加粗的,从指示图得知,大部分站内流量是通过关键词搜索。
product page:产品页面进入?这里主要是指关联流量,从别人的listing页面进入你的产品详情页
Category search :就是从类目搜索进入了产品详情页了
空白处:amazon choice DEALS等Editorial recommendations# PAGE 4
# 算法调整后,额外的流量部分Amazon's Choice
Amazon's Choice Customers also shopped Amazon's Choice for. "makeup bag" "small makeup bag" "makeuporganizer" "toiletry bag" LL Relavel Travel Makeup Train Case Marble Makeup Bags,LKE Cosmetic Clear Cosmetic Storage Organizer - Pantheon Toiletry Organizer Wash Bag Makeup Cosmetic Case Organizer... Display Cases Waterproof Marble Trav... Easily Organize Your Cosmetics, Jewelr... Hanging Dopp Kit Travel for Bathroom... 食會食食食1.855 會金查食售103 商禽會费售?583 食食食费食670 $1998 $699 $1349 $997 Save 5%with coupon# PAGE 5
# 算法调整后,额外的流量部分Editorial recommendations
RS
# Editorialrecommendations
# By Real Simplc
# Onsite Associates Program :
# The10BestLunchBoxes
Jul 29, 2019 - 10 Recommendations
There are so many reasons to pack your own lunch: it's an affordable alternative to S 10 wraps, a great way to use up leftovers, and a healthier option for kids' meals. Heck, sometimes we just can't get enough of our delicious homemade cooking! But if you're going to the extra effort of bringing lunch to work or school, you want to ensure it'll get from Point A to Point B in one piece. That's where a quality lunch box comes in. Rather than throwing everything in a brown paper bag, you have a smorgasbord of options to keep everything organized and fresh. From stainless-steel stackable containers and meal- prep workhorses to insuiated luncin bags th..
BestOverall MIER Adult Lunch Box
BestBudgetPick Rubbermaid LunchBlox Lunch Bag
BestforToddlers
imicBox Eentc box vvitn -mcrm(
BestforKids Wildkin Lunch Box# PAGE 6
RS Real Simple New York Insights Have you checked out your Profile yet? Make sure it's up to date! 0 0 0 0 helpful votes reviews hearts idea lists View your profile Communityactivity View. All Activity About REAL SiMPLE brings you moments of joy and peace and helps make life easier by giving practical and inspiring... Read more RS Real Simple published a post - Dec 5. 2019 www.realsimple.com fooo 8StylishWeekenderBagsThatArePerfectfo.. https://www.amazon.com/ospublishing/story/90dd68ea-d.PAGE 7 EXPLORE REALSIMPLE Q YourAccount Login Sweepstakes
# REALSIMPLE
SUBSCRIBE
Magazines & More Learn More Connect About Us Follow Us Subscribe 3 P 回 Help Media Kit Subscribe to Our Newsletter Confenf Li nsina# PAGE 8
facebook 登录 RS Real Simple @realsimpie 首页 简介 赞 分享 立即注册 发消息 Pinterest 照片 照片 社群 查看全部 视频 Cruntdown 3.822.111位用户赞了 Hashtag Gallery Christmus 3.706.705位用户关注了 帖子 S W EEPSTAKES 店铺 简介 全部 NTERNO 小组 wwwrealsimple.com 网志 版商 社群 ? 主页信息公示 查看更多Keyword
# 具体实操方案
# PAGE 9
搜索流量,站内流量第一大来源
努力方向:让listing尽量出现在搜索结果前三页甚至是首页
上首页后,但是产品能否持续开单,需要有一个本身就有市场的产品,以及产品的详情页有转化能力。
所以选品的时候,我一般都会去搜索一下关键词,在首页大概每天能卖出去多少,这个数字其实就是你选的同类产品的销量参考,我平时文章说了许多次化妆包的故事,那今天依旧说这个例子。# PAGE 10
# 先将平台化妆包同类产品搜来看看,其次通过junglescout软件跟踪首页销量。
NEW&INTERESTINGFINDSON AMAZON EXPLORE amazon Ail makeup bag IyPrime DelivertoBrenda Key West33040 Departments Browsing History libangm. sAmazon.com TodaysDe 1-36ofover10,000resultsfor Beauty &Personal Care:Tools&Accessories:Bags &Cases:"makeup bag" [FREE Shipping All customers get FREE Shipping on orders over S25 shipped by Amazon BURTON Showresuitsfor Select Reg $11.99 479 ASIN: 80769L35KV Category: 西 Beauty & Per Brand: MK PCW Seller: MKPCw Official Store# PAGE 11
# 解密亚马逊BEST SELLER算法
我理解的Bestseller=订单量+产品价格+是否FBA+详情页质量。
简单来说listing当价格、FBA、详情页质量都差不多时,那么谁销量大谁就能成为这个类目的Bestseller,
同样道理如果订单量一样、价格一样、同样FBA发货,则谁的listing质量好。谁就能获得bestseller。
我为什么要讲bestseller?我们打造Listing的最终目的不就是能成为bestseller吗?做不到bestseller至少要上首页、或者前三页。# PAGE 12
人为让自己listing销量达到首页销量:很多人上来就会觉得就是普通刷单啊,这个理解是有偏差的,因为还有其他方式用来冲销量,刷单当然是最为简单粗暴的方式,
另外还有站外促销网站可以放一些折扣代码用来冲销量,还有facebook群组也可以发折扣代码(这类属于变相刷单)。
反正不管你用什么方式,完成目标也的单量就行了。Product page
关联流量
# PAGE 13
努力方向:让listing尽量出现在别人的详情页中
FBTSC广告的定位投放、PD广告等
一起买(Frequently Bought Together,FBT),
Freque /boughttogether
Total price: $48.47 Add allthree to Cart Add all three to List
This item: Anker PowerCore 10000, One of The Smallest and Liqhtest 10o00mAh Externai Batteries, Uitra-Compact... S25.99 Anker Powerline 1ft Liqhtning CaDie, MFi Certified for iPhone Xs/XS Max/XR/X / 8/8 Plus 7/7 Plus / 6... S9.49 Khanka Hard Travel Case Replacement for Anker PowerCore Speed 10000 1000OmAh / PowerCore ll 10000 QC... $12.99# PAGE 14
按照系统的算法,FBT一般需要10次以上的重复购买才可能产生,
这里的重复购买并不单纯指要同时购买,买家可以在购买历史中有购买这两个产品的记录即可。
当你想让自己的A产品和别人的B产品产生FBT关联时,即自己的产品出现在别人的FBT栏时,需要人为的操作10次以上的购买,买了B,然后同时的或者稍后的某个时间,再用同一账号买你自己的A产品,如此反复,可以加大FBT关联的几率。# FBT低成本关联
# PAGE 15
通过刷退货的方式关联目标产品,找刷单公司或者测评人员,同一个买家号同时购买你的产品和目标产品,然后在目标产品发货之前选择退货,从而达到低成本关联的目的,此操作方法要点是:少量持续操作。
脑洞:顺便帮自己测评一下?# SC广告的定位投放
_reatec Ipaiul
# PAGE 16
Settings Campaign name Example: Holiday Favorites Start End Choosing no end date means your campaign wilil Nov 14, 2019 No end date run longer, and a longer timeframe can give you better insiqhts on search terms and keyword performance to further optimize your campaign. Dailybudget $ Most campaiqns with a budqet over S30.00 run throughout the day. Targeting Automatic targeting Use the search term report to see which keywords Amazon will target keywords and products that are similar to the product in your ad. Learn triggered your ads. This can inform future more advertising decisions. Manual targeting Use this strategy when you know which keywordis Choose keywords or products to target shopper searches and set custom bids. Learn more deliver the most value for your business.# 投放
# PAGE 17
您可以尚广告 告组选择一种投放类型。
关键词投放 选择有助于您的商品针对买家搜素展示的关键词。了解更多信息
# 简妆放
选择特定商品、分类、 品牌或具他商品功能采 立您的厂言。 了解更多信息
# 关键词定位
建议
建议
输人关键记
上传文件
儿配类型
与您商品类似的商品时所用的
卖或搜案港品时友现您泊的港品
主部森力# PAGE 18
商品投放 默认竞价 $0.75 分类 各个商品 已建议 搜索 输入列表 上传 新 输入ASIN，并用逗号、空格或换行将它们隔开。# 创建PD广告选择product
# PAGE 19
amazon amazon amazon SponsoredProducts HeadlineSearch ProductDisplay Targetbykeyword.appear Targetbykeyword.appear Targetbyproduct orinterest.appear wthin searchresults abovesearchresults onrelated product detaii pages Click here to watch a short video Click here to watch a shont video Click here to watch a short video
Chooseatargetingmetnod# PAGE 20
TargetSpecificProducts Targetproductsyouselectandrelatedproducts TargetRelatedCategories Targetadvertisedproduct'scategory andrelatedcategones QiPhone case Search SearchResults(1-30)of146 Add all on this page List of target products (0) iPhone7PlusCase.IPhone8PlusCase.SUPCASE Add UnicomBeetieStylePremiumHybndProtectiveClear 760个链接 CaseforAppleiPhone7Plus2016/iPhone8Plus 2017 by Supcase 食食食食：（2051）丨S16.99 iPhone6 Case.iPhone 6SCase.CCKimico[Uitra- Add Thin]&[Soft touch]PremiumMatteTPUProtect Cover for iPnone6/6s 4.7inch(Black)byCCKimico 食食☆育（135） iPhone66SCaseMarbleDesignBlueGoldPink Add VIVIBINShockAbsorptionIMDSoftTPUCaseFor iPhone6/6s4.7"(Marble-048)byVIViBIN 食食食食：（601)WNKER
# PAGE 21
10000mAh External Batteries, Ultra-Compact, High-speed ChargingTechnologyPowerBankforiPhone,SamsungGalaxy andMore
.495C45
Sale: 525.99
ou>dve 24.00 (48%
Buy1,getadiscoun it on selected products5Appicable Promotion(s)
In Stock
This item does not ship to China. Please check Sold by A
tsrk
25.99
-The Anker Advantage: Join the 10 million+ powered by our ieading technology. Remarkabiy Compact: One of the smailest and lightest 10000mAh portabie charger. Provides almost three-and-a-half iPhone 6s charges or two-and-a-half Galaxy S6 charge5. High-speed-Charging Technology. Anker's exciusive PoweriQ and VoitageBoost combine to deliver the fastest possible charge for any device. Qualcomm Quick Charge not supported. - Certified Safe: Anker's MultiProtect safety system ensures complete protection for you and your devices.
1
AddtoCart
r
Sell on Amazon
AAVPUWER
Portable charger- Chargo Faster &
RAVPower Portable Charger 26800mAh (Total 5 5A Output.3-Port.2A Input) Ext 费费寅费Y3.077 $49.99 primeCategory
# 类目流量
# PAGE 22
# 努力方向:多一个节点多一个流量入口
# Productinformation
|Product Dimensions|13x9.5x3inches|
|:---|:---|
|Item Weight|11.4ounces|
|Shipping Weight|12.6ounces(View shipping rates and policies)|
|Manufacturer|Attican|
|ASIN|B00P2T2BN8|
|Item model number|Set of2 Sizes|
|Customer Reviews|★★☆☆988customerreviews 4.3out of5stars|
|Best Sellers Rank|#9.208in Kitchen&Dining(See Top 100 in Kitchen&Dining） #112in Kitchen&Dining>Storage&Organization>Travel &To-Go Food Containers >Lunch Bags #2.481 in Home&Kitchen>Storage&Organization|
|Date first listed on Amazon|October31.2014|
Warranty &Support
Product Warranty: For warrantyinror
eeDdC
f you are a seller for this procuct, wou
/VOulC vOLI Lke tO CeiI US aDOuIE c SCve# PAGE 23
方案一:找亚马逊客服让其增加
方案二:花钱找服务商(VC跟卖,后台能直接加节点)
# 方案三:自己主动控制,巧用变体
具体操作方案:
1.创建2个listing,例如一个产品有黑色白色放置不同节点(与产品相关)。
2.等某个产品出单后,过一段时间,让客服帮你捆绑成变体平台基于一个变体下子体类目相同原则Category
searei
# PAGE 24
# 其他流量入口:Deals
Sook: & Phi Celil Phon nes & Acc & AΩ DVD & Blu-ray $ 136.70 $499.99 $57.99 $85.99 5624.00 $99.99 $250·95 (41% off) ist: $+46:96 (51%s ff) ist $49:99 (43% off) List: $+8:0 (42% off) Availability Ends = 105 50 Ends ir 1:05:50 0 353° ( A 1% Cairt Ends in 1.05 50 7%: CamEads 1.0550 nks 40V ac Pr: snalsMur.ame man Lrte Gammg ships from and soid by Ama f: Upto 宝食758 资要者 32 53 Price S2S ≤25 to 550 100 tc 5200 8880 Avg. Customer Review 重食 $18.26 : $28.04loday'sdeals
BestSeller
INIU Portable Charger, 10000mAh Power Bank, 4.8A High-Speed 2 USB Ports with Flashlight Battery Pack, Ultra Compact Phone Charger Compatible...
资安资
imiteotmedea
$1359 499
Anker PowerCore 5000 Portable Charger, Ultra-Compact 5000mAh External Battery with Fast-Charging Technology, Power Bank for iPhone....
5149 18.99
# PAGE 25
# 文 产 0.
Anker PowerCore 26800 Portable Charger, 26800mAh External Battery with Dual Input Port and Double-Speed Recharging, 3 USB Ports for iPhone.,.
# Limited timedeat
$4250 s65.98 Save $s.owith coupon
Power Bank RAVPower 2680OmAh Portable Charger 26800 Total 5.5A Output 3-Ports External Battery Pack Portable Phone Charger Compatible..
$3739 $49.99 Save $2.oowith coupon
Anker PowerCore 13000 Portable Charger - Compact 13000mAh 2-Port Ultra Portable Phone Charger Power Bank with PowerlQ and VoltageBoost..
食业食T
medimeo
2499 4
Anker PowerCore 15000 Redux Compact 15000mAh 2-Port Ultra- Portable Phone Charger Power Bank with Poweriq and Voltageboost...
imitedtimedea
//1# Deals的卡位:很多小伙伴误以
# PAGE 26
Deals的卡位:很多小伙伴误以为只要报秒杀就能带来大批量的流量从而单
量上升,这个理解只对了一半.殊不知我们的所有秒杀也是有专门的页面的,虽然说秒杀有固定的流量入口,但是如果秒杀的页面不好(位置相对靠后)那么别人也很难看到你的秒杀产品从而导致即便报了节日的秒杀也没有明显的销量提升。
5% Clan* ed Enes in 26: 19 99% Cl>med Ends n 41:19 74% Clarm C0 Ends I ir: 21·19 58°% Clarmte Enos in 31 19 11% lamee Enes in 56:19 WOHKPeO 4yme keguir Tooi k 5hes Uuter Urrened P,re. Ha RT,a. ne Gster, Ser of S;:NKOT Wsm trs Class-c Mcn sirte 30 Fkm Coie vitir SAAA CCB Work Light and. feuC a 5tor Icry SButr 1or 5cit Na Esiars, 5ruker larn (0 54cz/9 f q V Neck Suappy Tank on [Bi Solc by Kaya Dept and FuiNied.. Shps from and soid ay Arr Sold oy Sky Orqaics and Fuif.. Soic by Blencot an Ships from and sold by An 有食: 1515 Soid by ARTEZA and Fuiflled by. 童食变寅1141 全查3.29 海资贵商公1 资资责：107 业曹业童 45 S 520.00 - $21.25 $6.39 $18.26 - $28.04 $20.22 - $20.94 $6.19 9%/% C1a Entshn0 $24.99 List. $499 (56% off) 57% Ci>med Engs n %6:19 Pricr 5299$28.94 (28%, of) Lnt. $43-95 (52% of) en3: Iigh Lins. $56-99 (31% off; fmdh irn <1 19 Wastrd ruye Fass 7/& Lmgh Coinrfyikcaia We enes in 1 19 Broui Siley Satn Bed Shet sel fnsds 11 56 19 BESTOPE Nar. Clip 71s. Se1 Sole by Beshe ad Iufle ty MERCKEETY W 1s L.0119 LOva.Pais Maqi Prfccting Sold by Cororf Fukoaia Sperts an. mail & Toera-i, Clipger Cutt . 费155 Sletve Snao Surton 2 Ease Face Pimer 食食食食旨912 8" LED 5eIfc Ring Liq 5oid by TaYTHI and Futhlie by soid by MEROKEETY ane Fvhie. Ships from and soid by Am 食食费他1099 食食食會945 食食食案1256 Soid by Aotoyu and I ★女费10C ddto0 Add to Cart Deal has emdesi# 努力方向:
# PAGE 27
让自己listing显示在秒杀界面的前三页:所有秒杀都只能手动翻页,并没有通过关键词搜索出结果这一说,所以让自己产品显示在前三页很有必要,网购本身就是利用碎片化时间进行买家的耐性是有限的。
那我们如何操作能让自己的秒杀有个显眼的好位置?
具体操作如下:秒杀开始前一天需要我们主动去拉升通过秒杀的出单量,这里可以几方面配合,一方面我们主动在facebook等地方寻找配合你的买手通过paypal全返订单金额。
另外找服务商的话,只需要订单不用要求留评即可。
最后等秒杀生效开始进行我们则需要将秒杀折扣信息发布到各个社交平台引入流量单量。# PAGE 28
# 人为制造良好的产品上升趋势
点击率很好理解,就是客户搜索关键词,看到了你的产品,同时呢对你产品感兴趣,点击进入你产品的详情页。
那么什么是产品趋势呢?也就是说在感兴趣的情况下点击进入了产品详情页,并且将产品加入了购物车,这种行为够多的话亚马逊A9算法会判定你的产品是受大家喜欢的。所以我们可以适当投入一部分资金让服务商帮你做一下点击加购。4 1e89090
# PAGE 29
造产品的稀缺性:如果说你申报的LD,那么很有必要控制一下秒杀进度条。
# Today'sDeals
1g 1-48 of 1000 results for Light ort by Department Arts, Crafts & Sewing Automotive & Motorcycle Baby Baby Clothing & Accessr Beauty B00ks Boys' Fashion Camera & Photo Cell Phones & Accessories Collectibles & Fine Art Computers & Accessories $3.20 $18.99 $9.59 - $11.74 $11.19 - $28.79 $9.95 $13.90 Costumes& Accessories Price: $6.07 (47% off) Price: $27.99 (32% 0ff) Price: ≤+8.95 (47% off) Price: $24.99 (44% off) See IT Tore 58% Claim Ends in 19:51 Deal Type 56% Claimec Ends in 24:5 1 Ends in 19.51 Giftgarclen Picture Photo 46% Claimed Ends in 19.51 74% Claimed Ends in 09:51 Munchkin wWing up Swimming 360 Sippy Cups Document Frames Set Compatid.. 2018 Desk Calendar - Assortecd KOBRA UV Black Light Flashtight lea "e- uin Bath Toy, Blue VOI en & Men1, ves Upper B.... Ships from and sold by Ama Sold by GIFT GARDEN anc Fulfiled Patterns 100 LED #1 Best UV Light and Bl. Deal of the Day Shijps frmndsol bymz Soldby CzA storeandFutflle b 食官责食会1062 食會食247 Sold by ELAN Publishing Cort Soid byE-Tech distribtrand Fot Lightning Deals 食食食食1619 食食食食套1208 食资食食食845 食食食食自362 Savings & Sales Coupons Prime Early Access Deats dd'toCart AddtoCar Availabitity Clea Active 50% OFF CODE: Upcon SALE BLACK678 Missed Price der $25# PAGE 30
入口:
# 关于秒杀进度条:
1.运作原理:通过软件和人工操作,不断加购,使秒杀进度条控制在客户想要的任何位置1%to 99%
2.加购15分钟就会失效,
3.此进度条只是加购,不产生真实购买不刷单,不影响帐号安全
4.如果有真实客户加购和购买,服务商系统会自动检测出,相应的减少加购数量,将进度条位置控制在客户要求的位置;5.操作进度条作用:
# PAGE 31
1.秒杀开始,所有产品的进度都在0,但只有我们的产品进度条到了708090%的位置,让消费者感觉我们的产品看起来很热销紧销,促进点击和成交。
2.进度条表现好,产品被更多的买家领取,亚马逊会把deal排名往上推让秒杀效果达到最佳# PAGE 32
解决listing转化问题搭建自己的买手库存# PAGE 33
→最低成本薅VIP的隐藏方式在这里
评论0