提取的文档内容：# PAGE 1
手把手教你做亚马逊站外推广!
亚马逊竞争越来越激烈,想要像以往靠站内广告、秒杀和促销来获得大量订单,提升排名的日子已经一去不复返了!更离谱的是站内广告费用较以前比,某些类目翻了至少5倍,一般的小卖家高喊广告打不起了,成本太高了!但是不打广告,又没有足够的销量。
亚马逊卖家要如何打破僵局,以较低成本获得更多的自然订单,减少对亚马逊广告的依赖呢?站外引流
在做好listing 优化、review 的准备之后,为了进一步提高销量,带动listing 自然排名上升,降低Tacos,这个时候就需要从站外引来一些流量!
# 三种精选站外推广渠道:
⚫群组贴(Facebook/Reddit)⚫Deal 站促销⚫Youtube、Instagram 红人推广
# 一、群组发帖Facebook/Reddit)
1.Facebook 群组帖子
目前Facebook 群组帖促销对于亚马逊卖家来说还是一个操作简单、效果很好的方式。通过群组发帖,
可以给亚马逊链接带来大量的流量。
# 群组发帖注意事项:
⚫可以根据产品现有库存,灵活设置折扣力度。库存多,折扣大,效果更好。
⚫筛选出性价比高的群组,根据群组活跃度去选择是否付费发帖。评判元素:群组发帖频率、评价数、点赞数、和自己产品的匹配度、群主配合程度等。
⚫选择黄金时间段发帖,在后下载订单日期范围报告,用数据分析统计表格选出黄金时间段。周几哪个具体时间段,选择转化率较高的时间联系群主即时发帖。# 群组搜索方法:
# PAGE 2
1.Deal 关键词搜索法:"Amazon +Deals/discount/coupons/codes/Savings/Glitches"
个 8 Groups GLITCHES. FREEBIES. CODES, AND AMAZING DEALS ONLINE Q amazon deal 331K me 10 + posts a lay &N A vEAR OLD vO W L: OT BE Filters IG r5 a member @ AH mazo Amazon Deals, Glitches, & Free Things Grous 14K meinbers posts a l±y tty pc City Public Groups Hello Savings | Deals & Discounts FuD 57 10 - posts a day My Groups 1 you kove bar
2.相关群组推荐:通过关键词搜索加了部分群组后,系统会经常推送相关群组,这些群组的相关
性都极高,平时可以做一些积累。
V 2 Groups Suggestedforyou Groups you might be intere 'ested in. Q Search groups Your feed Discover Create new group Groups you've joined ChineseFriends中国交友 w|w 183K members ▪ 10+ posts a day 132K members ▪ 10+ posts a day amazon Amazon 90 % off Deals 0%OeLasaCvehours a amazon Amazon 99% OFF Deals 9% Off D+ L3st active 4 hours agc Join group Join group Amazon Reviewer | Test Products Last active 3 day ag0 Amazon Honest Reviewer Group Moresuggestions UK/USA
# 3.竞争对手品牌名+产品关键词/产品关键词搜索
通过竞争对手投放的信息,可以找到很多靠谱的群组,也可以使用产品关键词搜索。# PAGE 3
合 ? Groups Mary Durbin (Kind of a Big Deal beasu ure bed she d 58%Off(Cooe+ Qpon +Price Drop)Coce: 165HVWLR Fiters Becsure Ceep Pocket Bed Sheets Set. King/Full/Twn-XL Size: King. Full, Twin-XL 疤 AlII Color Light Grey. White. Light Blue 忠 Groups n11s/ am2n Ea/A0vPMu senore Goupots ecent Po Date Po ~ 9 Groups Rahila Huseynzada Amazon 90% off Deals cup Due to changes Put least one . dot for the latest feed Filters 14 0% OFF $11.99 WITH CODE 9DJA7O5 色 AiI https:/am2n 1o/ WS=6DU Car Cup older Expander with Offset Adjustatle Base Compatible 品 Grou 20/36/460z #ad Groupotss Recent Posts Posts YOUA Date PosteG fo G+oup 福 Tagged Loc#
2.Reddit 论坛
搜索相关论坛,到子版块发帖。可以自己养账号发,也可以私信一些权重高的号帮忙发。但是要注意版主发布的规则,不然很容易被踢!# PAGE 4
人 r/DealsReddit Search Reddit DealsReddit best prices on the internet DealsReddit-forallthebestdealsacrosstheinternet Joinn r/DealsReddit Posts r/AmazonUncier25 r/Deals r/GamingDeals r/DealCove Create Post e About Community 够 Never pay full price again DealsReddit is a subreddit for all the good dleals, and Hot New 企Top ciscounts across the internet. The vision of this subreclclit is to be a place for deals that interest all reditors alike. If possible Posted by J/ irs ago includle if the oeail is country specific. e.g. [Amazon| Wireless Borescope Inspection 2.OMP HD Snake Camera [UK] [US] [CA] etc. Incluce when the deal LIMINK 50Ft 40% off ($35.99) expires as well. amazon.com/Enccs... ( Created May 3, 2011 4 Comments [ Award Share 103k 。 24 / hn1< Members Online Vote With multiple cirive mocies for any situation, you can get more out of the SUV experience with the powerful 2023 Honcla Pilot. Create Post
# 、Deal 促销
Deal 站一般是以编辑帖和红人贴的形式,卖家可以根据自己的预算及期望的效果选择不同的形式,如果预算充足,建议使用编辑帖子。
# Dealnews
可直接联系平台,话术:
Hi,we are an Amazon seller.We want to promote our product on dealnews.com.Can you advise the next step?# PAGE 5
B10g Reviews DealNews isreader-supported.Wemay earn commissionson qualifyingpurchases.> ? 5CORE BIG SAYING5 福 O BEFORE THE BIG GAME+* SHOP NOW FILTER Interests: 1000+ Offers Sortec by Featured ↓↑ 要 Staff Pick Category Store Brand More Filters amscubo nmorter Sams Club·2 days aqo Amazon 8 hrs ago Macvs - 18 hrs aqo Skechers - 13 hrs aqo Columbia- 12 hrs aqo Sam's Club 1-Year Max & Lily Farmhouse Macy's Men's Clothing Skechers Shoe Sale Columbia 48 Hour You1 Membership Low Loft Twin Bed.... Flash Sale Outerwear Sale Laye S255 S38899 50% to 70% off Up to 57% off 40% off Frol Details > Details > Details > Details > Details >
# Woot
亚马逊官方认可的正规渠道,共享FBA 库存,参加活动,达到提升销量或者清库存的效果。
要求:产品要求四星以上,至少10个评价,30# PAGE 6
woot! an amagon company All Deals Home & Kitchen Electronics Computers Tools & Garden Sports & Outdoors Shirt Grocery & Household Clearance PRIMEMEMBERSFree shippingLeammore WINTER SURVIVALSALE EL O Productstoproperly prepfor theprecipitation Viewdeals DailyDeals Our deepest discounts, one day oniy.三、Youtube、Instagram 红人推广
比如你是卖床单套件,那么如何在YouTube 快速找到合适的红人呢?
第一步就是用"bed sheets"搜索,如果搜索不够精准可以借助过滤功能和谷歌的高级搜索锁定视频的发布时间/时长/语言等,还可以借助一些长尾词拓展工具(卖家精灵/Merchant# PAGE 7
bed sheets Q Expert Guesses Cheap vs. Expensive Bed Sheets I Price Points: Home | Architectural Digest 85为 观者·4年前 ) 15.2 BEST The 10BESTSheetsof SHEETS 用 2022 4K莓 9:39. Fold How to Fold a Fitted Sheet: Our Best Method 0万 a fitted sheet.... finally oilo a titted s 3:26
俗话说不要把鸡蛋放在同一个篮子里,我们要学会多渠道布局,分散风险,以低成本提升产品
的排名、销量和利润率!
→最低成本薅VIP的隐藏方式在这里
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