跨境电商网红营销Brief撰写指导手册-2页

文件类型：Word文档

提取的文档内容：# PAGE 1 # 一份优秀的Brief 需要包含以下信息: 1.公司介绍About the company -介绍公司背景 -价值观和使命 2.产品介绍About the product -产品卖点介绍,包括主打功能,使用场景,使用方法,竞品对比 -价格政策,是否有优惠 3.合作项目介绍Campaign intro: -项目目标,是新品推广,节点促销还是想要提高品牌知名度等等 -传播信息,也就是所谓的key message,整个项目想要像目标用户传递的传播主题是什么-目标用户:目标用户画像信息,包括年龄,性别,收入,兴趣标签等等,但这个是不是必须的-合作内容:具体要达人发布的内容是什么,发布的渠道是什么,文案要求,是否要授权,授权期限等等 4.执行时间Timeline -合作相关的时间点,包括不限于产品寄送,脚本初稿,终稿提交时间,视频初稿,终稿提交时间,发布时间等等 5.注意事项Do's and Don'ts -品牌相关的注意事项 6.联系方式Contact Information -对接人相关信息 以上是整体brief 的思路,大家可以结合需求自行调整。下面是参考案例: Subject:Exciting Collaboration Opportunity for Promoting our High-Quality Wigs Dear [网红的名字], I hope this email finds you well.My name is Ana,the proud owner of a flourishing online wig store.I have been following your inspiring journey as a prominent influencer,and I am amazed by the positive impact you have on your dedicated fan base.It is with great enthusiasm that I reach out to discuss a potential collaboration between At [公司名称],our mission is to provide every vivacious young woman with a fresh and transformative experience.We believe that self-expression and confidence should know no bounds,and that is why we offer an exquisite range of high-quality wigs.Our newest addition is a stunning 30cm-long synthetic wig,meticulously crafted to deliver unmatched realism and In recognition of your exceptional influence and the tremendous support from your loyal followers,we would like to extend an exclusive offer to you.We are thrilled to offer# PAGE 2 your fans a generous 50%discount on our 30cm wigs.This unique opportunity not only allows your audience to discover our remarkable products but also enables them to embrace a new level of style and To facilitate this collaboration,we propose a mutually beneficial partnership.In exchange for a one-time fee of $300,we kindly request that you create and publish a video showcasing the wearing experience of our wig,highlighting its impeccable quality and versatility.Additionally,we would appreciate an Instagram post featuring the wig,along with the details of our ongoing 50%discount promotion.We believe this combined effort will maximize the reach and impact of our collaboration,ultimately benefiting both our brands and your cherished We kindly request that the video and Instagram post be shared by June 15th,allowing ample time for your audience to take advantage of the limited-time discount.The promotion will run until June 30th,ensuring that your followers have sufficient opportunity to indulge in this exceptional As a gesture of our gratitude and commitment to this collaboration,we will provide you with a complimentary wig,allowing you to personally experience and appreciate the quality of our products.We are confident that once you try our wig,you will be even more excited to introduce it to your dedicated Thank you for considering this partnership opportunity.We are genuinely excited about the potential of working with you and reaching new horizons together.Should you have any questions or require further information,please do not hesitate to reach out.We eagerly await your positive response and look forward to embarking on this exciting venture Warmest regards, Ana [公司名称]Owner

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适用平台：Tiktok,Instagram,Amazon,Facebook

数据用途：提升网红合作效率，规范营销沟通流程