傲基亚马逊站外推广策略全解析-24页

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提取的文档内容：品牌亚马逊|站外推广 AUKEY 自由·创新，分享 傲基电子商务有限公司 Aukey E-Busness Co.,Ltd.为什么要做站外推广 AUKEY 你需要做的是站外推广 键词投放不准确，发现钱是花了， 可能花的很 排名上升 结果 那样费带 曾加产品的钥重。 合适的渠道 带来优质的流量 品非付是 节场认知度低，即没有人知道你 的产品， 更没有人知道你产品的优点 订单增加 产品被认同 颐客对品牌产生依赖 品牌知名度提升 度，愿意重复购买站外推广的前提 AUKEY nt 一定要先优化站内，否则即便流量被引进来，也 会因为各种问题导致跳出率高转化率低的情况出 现，那么你站外引流的工作就白做了 Q YourAmazon.com TadaysDealia Git Corde Sal Help h CeliPhones&Accessories ConatPhonesHo-Conmar PhonasLhiatiad PronasAcasoriasCaseewearabieTachndloyBast BalersDealsTradoinArElecunis CelFhneBBiessoreaAcesonesChagersTaChane [Qualcomm Certified] Aukey Quick Charge 2.0 18W USB Turbo Wall Charger Fast Charger for Samsung Galaxy S6, S6 Edge and more(Includedan20AWG3.3ftMicroUSBCable)-Black B1anseredqusstiens LUist Plice: $39-58 Ssla15.9gFREEShieplng nordersowgr.35.Detsils Yeu Se: E24.C0 (60%) In Stock Sold by Aikey Diret and Fuiladby Amazon, Ginmap isilsble Wat itomoow,A122Ordarwihinhrs3mins ndchoOneDay Shippga1 check Dotais Cokr Black #15.99 115.09 Hukey Aidsriage AmszonsNoTUuckChsrgngBrandCiicslyliceneedandcerihedfo.us OualcommOuick.ChargeTM2.0Techmologr:Chargescorrpatibledevicesupto75%fasterthan Rol oner image to zioom in ompstible models: SasungGalsxy S6,S6Edge, Nofe4/Edge,Nexus B, Sony peris Z,Z4Tabet One(ME),HTCButey2,OneRemix (VerizanMni2),DesireEE,LGGFiax2,LG G4,XaomiM3 E3,Z3 Compscl,Z3 Tasblet Compisct, Z2Tablet, Motorols Droid Turbo, Moto X 20f4, HTC One Mg, HTC Mieusm00usZ2ausZ SH1G2GFuAK,2GF03GFDFaU3,TM,Po CM-1,and more SafetyGusrartee.AQuickChargeTM2.0enstteddevicemustbe pairedwithaQuickChargeTM20 rtifiodadaptar,AukayisonfciallyceitifedbyULVenturasortbahafofCualcommdinktoQualcom站外推广的前提 AUKEY 一定保证产品的质量和性能，一个好的推厂过程 一定是由“好的产品+好的价格+好的渠道+好的服 务”组成的 好的产品决定了你能否拥有市场 7好的价格决定了你是否拥有竞争力 好的渠道决定了你是否能引来优质的流量 一好的服务决定了你是否能留住顾客站外推广 AUKEY 常用的推广策略及主要方法 策略： “红人”+自“传播”+自“媒体”+跟踪竞争对手 主要方法： 付费广告 社交媒体 测评 论坛社区 Coupon站及Deals AFF策略篇 AUKEY 红人策略：其实就是找到有影响力的人，即所谓的“红人” 让他帮助你“宣传”产品，跟他的粉丝share他的想法，从而 带动他的fans，followers去熟知你的产品并购买下单。 自传播策略：在一些可以自己发帖，自己写评论的地方留下 有关产品的介绍或link，让更多的人看见 自媒体策略：建立自已己的独立网站，或者SNSpage，跟你的 粉丝分享一些关于产品的文章，视频等等，需花费很长时间 找到竞争对手的亚马逊listing，将竞争对手的产品title，或者 品牌+review/deals/youtube....这样的关键词放到搜索框里去 搜索，然后查看搜索结果的前5页，肯定会得到一些值得你 注意的资源。或者直接利用搜索外链的工具得到一些竞争对 手的外链资源。针对这些资源，逐一击破付费广告 AUKEY Google付费广告 Facebook付费广告 一些联盟付费广告社交媒体 AUKEY Facebook 选择合适的 Twitter 社交媒体平台 Google+ Youtube 自建 找到日标 “帐号” “大帐号” Instagram Pinterest 维护粉丝，找到合适 通过大帐号的影响力 Linkedin 的话题，提高粉丝参 快速的产品信息渗透 与度，吸引目标受众 到他的粉丝群 Tumblr Reddit 互动容易 帐号培养 省时省力 相对不易 直接利用 时间比较 快速直接 积累粉丝 粉丝效应 长Youtube AUKEY 通过google搜索得到你的目标youtube频道 通过在youtube页面里面的搜索框输入keywords找到目 标“大帐号”和频道 在频道的首页里面有featured的类目，里面都是和目标 “大帐号”有关系的一些youtube频道，基本上都是可 供挖掘的“大帐号” 在浏览视频的右侧，有相类似的视频推荐，可以点击看 下，有的时候也能发现目标“大帐号”和频道Youtube AUKEY nt to Tte 舒将插效 自动摄效6 Tested In-Depth:Apple Watch Long-Term 承自Tested Reviow ei 订 51:30 258,603弄 FROSTED LEMONADE 50+ Apple watch Tips and Tricka + Hidden Features! 来日TechSmartt GETIDEE CHILLOH 199,47288看 Hntediiead My Apple Watch Sportis scratched 国 401702 195.63988晋 来日TechSmartt BioCarpitrou 30 CaiRetens 性荐视续 My Gold Apple watch was S1,D00 ICYOCK 229,123次 日TechSmsrtt PaulsHirdeae Tel Smacate $SOTE Secret Apple Watch Port? 2Zati pintihur 来TechSmartt Morthvthtbe4oreWistch CodTchntet0-doy ansPortusPeskMa 330,430次 ETecni anCaytrsanrsinCC 13438香·11-8m Caias teTeheofat 手日DannyWinget 98,775次明香 ApploWatchWaterTest-Socretly 199,950 来EvwlythingApplPso Waterproof! 250 645 PoetidFkt20s DoimRnTout:TechSeo To0bentTinmt2S1 格2,779315 025 419270次8音 2014 217香·1年# Apple Wiatch Review-After One Mointh BCaroopny 46,960次香Youtube AUKEY te QualityTech Videos Googlet f MarguesBrownleea Subscribe 2710,594 Home Videos Playlists Channels Discusslon About Already subscribed Uploads Date added (newest-oldest) Grid 6:35 5:32 7:10 6:19 7:38 OnePlus2Unboxing&Setup! 401,489views·1day.ago MotoG2015Review! Sony RX100 IV Review:Pocket MotoX style Impressions! Five OnePlus 2Impressions! 506,804vlews5daysago 4K! 886,371vlews2weeksag0 1392,189views·2weeksago Z41,501vlews1weekago 6:35 4:53 1653 6:19 GoPro Hero4 Session.Review! IPodTouch2015Review! OnePlus 2Camera Review! ASKMKBHDV5I#HYPE Top5Upcoming Tech! (Mid 567,973.views.2weeks ago 891,892vlew/s·3weeknago 954,071.vlews +4 weeks ago 619,323 vlews.1month ago 2015) 917.796 vlews: 1 month agoYoutube AUKEY E 2,710,694subscribers286,863,597views Sendmessage JoinedMar21,2008 Description MKBHD:QualityTechVideos|YouTuber|Geek|ConsumerElectronics|TechHead|IntemetPersonality! Myvideoproductiongearhttp://amzn.com/lm/R3B571T7PT4PWM MKBHDYT@gmail.com NYC Details For business inquiries: View email address Country: United States Links 图Google+ yTwitter f Facebook instagram BGoogle+Youtube AUKEY nt 王 4x0:10/8:06 ca 中 口 BestTechunders5o! Marques Brownlee Subecribe 2710.694 1,604,531 +Addto Share s.. More 话44.708471 Published on Dec 17,2014 Besttechbudgetgiftsfor2ui4 MotorolaPowerPackSlm40oo:http:/famzn.torAxwDAU SHOWMORE ALLCOMMENTS(2,573) share your'thoughts Topcommente- Marques BrownleeSharedon Googlet7monthsago New MKBHD Video is live-by popular demend, a runclown of some of my favorite budget tech that I use all the time. Rest Tech Iindar S501测评 AUKEY 找到目标网站 找到目标红人 找到联系方式 愿意 沟通 不愿意 发样品 跟进监督 测评结果测评 AUKEY nt >怎么找目标网站？ Google搜索keywords，竞争对手那里得到的外链，目标网站的流量最好大一些 否则没什么效果 Google Mpow Svift Bluetooth 4.0 Wireless Sport Headphonas 0 U Web Shopping Videos Inages Nevs More- Searchtools About 31 gml vesuts (0.35 secands) Mpow Swif Bluetooth4.0Wireless Sport Headphones... www.amazon.com >..> Bluetooth Headsets .Amazon.con,inc. *****Raimg:42-2097roM6ns Mpow Swif Bluetooth4.0Wireloss Sport Headphones Suuatproof Rurning Gym Exercise Blueteoth Steree Earbuds Earphenes Car Hands-free Csling Mpow Cheetah Bluetooth Sports headphones review-CNET www.cnetcomAudioHeadphones-CNET ★**+Rating 3.RoiewbyDaidCamey Ant 14 The Gand MnowcChestahwireles Fluetnhsinrs hcal phones are hithluoohpaing Mpow Swif Bluetooth Wireless Sport Headphones-YouTube Feb6.z015-UploadodyRunAroundTech wwwyoutune.comwatch?-zpTUxmulcD- Mpow Swift BluetopthWireless Spon Headphones...about -4:46 priceandquaitiyof MpewSwiftBluetecth.eWirelessStere Suveatpreof Jogger MPoW Swin Bluetooth Headphones-YouTube wyoutube.com/watch?=6kojoGaG.ACE* Jan B, 2015, Uploaded by Josaph Daly Welcome to 2015,where Mpow has inaly sohed ihe age old 5:29 niddle of howto pul-IrideaspontbikeandFeantget 4.0 Wiroless Headplhones Ravinw / Unboxing headphones thatare Bluetoothtofit.Mpow Swift Bluetooth Reviewof Mpow Swift Bluetooth4.0Wireless Stereo... get-sale.comElectronicsAccessories.>Bluetooth Heacphones Apr16.2015-MpewSwifnBlueteoth4.0WirelessStereoDwestproof.Jogger Running, Spont Headphones Earbuds Earphene with AptX,Mic Hands-free Inus .-.rou can uno out:more in our yntur aumgorrack ivini review,测评 AUKEY nt >怎么找目标红人？ 进入网站后看category，找所有能与我们产品挂上钩的栏目，浏览栏目下面的文章， 找到editor，可 或者在网站里面搜索相关类型的文章 注意：要看editor的近期活跃度和帖子的热度 Connsct xith Search CNET Q Revievs Nens Video Homr To Cames Dmnload LogInJoin TOPCATEGORIES LATESTREVIEWSANDPREVIEWS CNET100 2015 Mercedes-Benz Crve luxury Ss50 Hyonid: Electric- Appilances Aucio ★★★★★ PRERIUMCHROMEBOOKS? With Dell, Google pushes Cameras Dellteams with Google ror a pro-level Chrome-based laptops CarTech Chromebook13 (nancls-on) beyondbudgetbuyers Desitops Headphones Edyn GardenSensor Paradise lost The 5hang Laptops sung GalaxyNote Networkdng perfection falls well short of Phones ★★+★★ Prirters revealed Everything Samsung Gear S2 APPLEBYTE armsung Galaxy Note S Is ailglieamingmetaianc-glass bulld and redesigned st Sortware Samsung's latest we know aoout Does the rumorediPhon storage smartxatch bend? introducesS6Edgetwith 5.7inches.ofdual-curvescreenhands-on Tablets TVs Xaomr's Reciml Npte 2 100 口 is a $125, 5.5-inch Wearable Tech phablet CNET 100 Appllarces prones Lapops TVS Deals Deals More T.Mobile. IIEO Web Hosting YPLANNOW测评 AUKEY nt >怎么找联系方式？ 1.contact&About里面可能会有 2.各种SNS平台查找 3.Google搜索 eric ravenscraft Q A Tweet Eric Ravenscraft @LordRavenscraft The Dark Secial Home Screen FollnwedlavAedelKinglrand3others E:t Peuenienah srtl atu Eric Ravenscraft@ocentertainment Eric Ravenscraf Eric RavenscraftEricRavens Fabaw EricRavenscraft@tatgunkelly folises(m) felswng) 54F Eric RavenscraftEric Ravens Puds Eric Ravenscraftfrontlines1215 Recommetidirtlons Wmmastosinglepaehomn,ouwantamethingthatlooisgodandgyou Searchall peopleforericravenscraft allhe information youmight ned at cnce.Thishme screenmangestodoboth ina slick测评 AUKEY >怎么与Editor进行沟通联系？ 通过邮件的形式，注意title，好的title才能有高的打开率，邮件尽量简短，不要几 长繁琐，尽量不要有过多图片，注意排版 >怎么跟进监督结果？ 发完测评的作家，实时检测销售量，若效果好的话，下次有新品可以给他们继续发 保持联系。论坛社区 AUKEY ·找到和所推产品相关的论坛。在里面发布产品的相关信 息，可以是产品测评文章，也可以是产品对比文章，亦 或者是视频..… 一定要知道论坛的规则，否则容易被论坛封账号 7可以自已发帖的，就发帖 最好能够找到里面的版主，跟其进行沟通，可以尝试在 论坛里面设立自已的分论坛论坛社区 AUKEY nt xdadevelopers Type to tinddevite QSearchaftonums supportThe ideaofQuick Charger2.0tech istoimplementahighervoltageadaptivecharging(atgVor1zVinsteadof typicalSV)toacceleratechargingofyoursmartphonebattery.Anumberof new phonesandtabletscantakeadvantage of this adaptivefastcharging already,while this product isalso backward compatiblewith olderphonesto chargeat5V. Furthermoreyouhavetokeepinmindthatmaxcurrentratingdoesntmeanthatyourolderphonewilbedrawingmore current,it shouldn't sink more than it's maximum current rating. Therefore this particular charger from Aukey is universal to work with newer phones and also backward compatible with older ones, even those that can't take advantage of 2A charging. Theproductitselfarrived ina small environmentallysafeboxwithjustachargerandusermanuaLitwouldhavebeengoodiftheywouldincludeusbtomicro-usbcable, eep inmind,forahighervoltage/currentfastchargingmakesuretousea higherqualitythickerusbcables.Thinner'data"usbcablearenot intendedforhighcurrent,andasamatteroffactcancurrent-limitchargeresulting inoverheating. Overall,thisAukeyQuickCharger2.0performed ceep in yourofficeorwhen traveling.The build quality is good,feels solid in myhand,didn'toverheat-no complaints herel Here are the pictures. AUKEY UsBTurboCharger SV/12VMuwVologe CuckChage20Tech uP to7x Faster thon Sapportod Comventional Charger Snan and Ragied Charging fot MotDovicesCoupon站及Deals AUKEY nt 找到一些流量比较大比较活跃的coupon或deals网站或者 论坛，在上面发布你一些产品的couponcode或产品 deals，从而给亚马逊listing引流 有些coupon/deals网站可以自已发帖的，否则就只能通 过找版主或红人 有的大型网站里面是会有deals板块的 QuaicommCertifiedl AukeyQuickCherce2018WUSETurboWallChargerw33f MicroUSECable +16 16 4,724 New replyby $9.S9ACAukey selfiestick 64.99AC@AukeyDirectMaamazon(primeelig) Replies Yiews hashimto Popular Deal 07-12-201512.54PM 1post matchesyourquery-Deal Talk Aukey Quick Charge.2.0 10000mAh Portable Charcer $24 View Threac) +163起 163 55,806 Newroplyby Posted 07-06-2015 02:36 PM by teotwawki42 Expired Replies Yiews kimlaines 2postsmatchyour.query-Deal Talk Fronipage 07-28-2015 0934 ANAFF AUKEY nt 亚马逊设有一个专门的联盟平台，允许联盟会员通过一 些自己的或其他的平台发布亚马逊产品链接，按照最后 营销效果付费的一种推广方法。 Anker2nd Gen Astro E516000mAh Portable Charger-$28.99 shipped after code "BXIXBLCW" Submited by toksaman,upcated ty pokgaman 2weeks:ago (2015-07-30) Description SAFALAND ANKER:Amazon's#1ChargingBrand -One nthree.chargeissold enAnazon.is fromus. -Thehighestaveragerevlewratirgofanychargingtrand. FIT 2wGeerationAstroE5PortaleChargerDxtemalBatteryPewerBank -Joinhe.10millon+satis1ed.customere powered tby Anker S Apower planffor your palm.or pecket. EVERYTHING Detects yourdeice.Deliversthefastestchare. Powerio yourdeitetodelvgritsfastastpossibla.charge ExclusivetoArher,PmwerlQ amp-adjustnerttechnologr inteligentyidertifies Enough power to keep you going for days.Charge an Phone 5s:over secen Enor mous Capacity tmes,a alar 85 Tourmes oran IPadAirmore thanonce Usingulra-hiohdensitycells,wevepackedin25%morepowerthanthe OurMostConpactYet samB-sizedAstroE41oproduce ourmostcompastbateryyel. Superior Quality materlals and cuting-edgelechnologr,t srsure comoplete salety vve use enly premiumLG batfery telis,togetherwith the:mostadvariced Loaf sdbitinnaimanes Word Famous Warranty AAnkerwebeieveinourproducis.Trarswnywehatkthernali winan19 monhwairanty and prowide.flendtr,asyto-reach support -Use he includedcabe,yourofigna cable orathird-party cerifiedone (sucn For Optimal Use: Price: $28.99 gmazn -CompatiblewitnApple andAndroidsmartphones,tablets tincludingths RSMFO. GoTo Store Nenus7)andoher UsB-thargeddevicesexceptforhe iPadnaro,Pod Classi,F Touchad,Doll Vurue11 Pim,Asus tablets and come GPs and -Rermove firn betore use Bluetooth dedces -To give your Asra Es tho fastest,safestrecharge,use an Anker UgB chargir. PRO-FITHOLSTER Usinganordinanyphonechargermiycsussouemeatng ALMOSTANYFIRCARM ATROPHYFITFOR ASINRNON7T7UIG0结束语 AUKEY 不可能单靠一种推广方法就能把产品推起来，都是相互 融合，相得益彰的。关键要了解你产品的特点，按照 “以一个推广渠道切入，其他的推广方法并行”思路来 做 推广和运营是不分开的，推厂中遇到的问题要反馈给运 营，运营优化，然后再推广，再优化…，最终形成一 个良性闭环 不要着急做站外推广，一定要先优化站内AUKEY 谢谢！

文件大小：1.6MB

文档页数：24

适用平台：Amazon, Walmart, Shopify

数据用途：提升站外流量转化率