2025泡泡玛特POP MART品牌手册-332页

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提取的文档内容：Brand Solution Library 「品牌档案 · 全收録」 BRAND ARCHIVES - ALL CATALOGUEBrand Solution Library 品牌文化 品牌推广 产品与设计 品牌空间 方案库总结 Brand Culture CONTENT Product & Design Brand Promotion Brand Space Summary Analysis 1 2 3 4 5 BRAND 品 牌 简 介 ……………………………01 品 牌 使 命 ……………………………02 品牌发展历程………………………03 品 牌 创 始 人 …………………………04 品牌符号系统………………………05 色 彩 系 统 ……………………………06 交 互 设 计 ……………………………07 L A B U B U …………………………01 M O L L Y ………………………… 0 2 D I M O O ………………………… 0 3 Hirono 小 野 ………………………04 SKULLPANDA…………………05 上海市南京东路店…………………01 上海前滩太古里快闪店……………02 北京侨福芳草地店…………………03 深圳卓悦中心主题快闪店…………04 视觉策略三阶模型…………………01 结 语 …………………………………02 地球女儿艺术装置…………………01 北京 x 新加坡双城计划……………02 太空无界沉浸体验展………………03 视觉叙事与情感联结 用户圈层的置换与扩容 体验与情感价值的文化符号 视觉策略三层实操模型 形象设计到情绪经济的商业革命Brand Solution Library �����POP MART��2010����������������������� � ����������� ���������� IP ������������ ������� ���������� ��������� ������ �� � �������� �� 48 ����������� 50%�2024 ����� 1488 ����Labubu � IP ������������ ������������ SYLLABUS POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience. By virtue of the blind box economy to break the circle, leveraging the cultural empowerment of non-heritage, through globalisation and localisation strategy, landing in 48 markets, overseas revenue accounted for nearly 50%. 2024 market value exceeded 148.8 billion Hong Kong dollars, Labubu and other IP has become a phenomenal cultural symbols, and reshape the global discourse of ‘Chinese design’.Brand Solution Library BRAND ARCHIVES CULTURES VISUALLY 品牌文化 视觉叙事与情感联结 By virtue of the blind box economy to break the circle, leveraging the cultural empowerment of non-heritage, through globalisation and localisation strategy, landing in 48 markets, overseas revenue accounted for nearly 50%. 2024 market value exceeded 148.8 billion Hong Kong dollars, Labubu and other IP has become a phenomenal cultural symbols, and reshape the global discourse of ‘Chinese design’. POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience.Brand Solution Library MATURE JOURNEY PROGRESSION ABOUT POP MART 泡泡玛特 POP MART 成立于 2010 年，由创始 人王宁在北京创立，最初以潮流百货杂货店起步。 总部位于北京望京，是中国领先的潮流文化娱乐公 司，致力于通过 IP 孵化、产品设计、零售渠道及 文化推广构建全产业链生态。2020 年 12 月于港交 所上市（股票代码：HKG:9992），截至 2025 年 6 月，市值逼近 3500 亿港元，创始人王宁以 208 亿美元身家跻身福布斯中国富豪榜前十。 CULTURES Brand StoryBrand Solution Library TO LIGHT UP PASSION AND BRING JOY 创造潮流，传递美好 POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience. 品牌秉持 “创造潮流，传递美好”的品牌文化， 致力于为消费者带来独特的潮流文化体验。 CULTURESBrand Solution Library JOURNEY BRAND Nodal Essential BRAND HISTORY 品牌发展历程 这五个节点分别代表了泡泡玛特从模式探索、渠道创新、资本运作、生态扩展到全 球化落地的关键跨越，共同构建了其 “IP 工业化” 的核心竞争力。 2016 年泡泡玛特签约香港设计师王 信明，获得 MOLLY 独家版权并推出 “Molly 星座盲盒”，这一举措标志着 品牌从代理模式转向自主 IP 开发，首次 验证了 “盲盒 + IP” 的商业潜力。 泡泡玛特推出自助机器人商店，以低成本、高 灵活性的方式快速铺开线下渠道，截至 2017 年底覆盖全国，成为其规模化扩张的核心引擎。 确立了泡泡玛特在行业内的引领地位。这一 展会至今仍是全球潮玩行业的风向标。 2020 年 12 月，泡泡玛特在港交所上 市，成为 “潮玩第一股”，市值一度突 破千亿港元。上市不仅为品牌注入资本， 更推动其全球化战略落地 DTC 模式正 式出海，海外营收增速超 100%，为后 续海外市场爆发埋下伏笔。 北京泡泡玛特城市乐园于 2023 年开 业，首推 “潮玩 IP + 主题乐园” 模式， 占地面积 4 万平方米，这一创新将 IP 从单一产品延伸至沉浸式体验，不仅提 升品牌文化价值，更通过乐园限定产品 引发社交传播。 2024 年 泡 泡 玛 特 海 外 收 入 达 50.7 亿 元， 同 比 增 长 375%， 占 总 营 收 38.9%，LABUBU 等 IP 在海外市场实 现破圈，例如泰国曼谷首店单日销售额破 千万，北美市场 LABUBU 跻身销量前三。 These five nodes represent Bubble Mart's key leaps from model exploration, channel innovation, capital operation, eco-expansion to globalisation, which together build its core competitiveness of ‘IP industrialisation’. Timeline Timeline Timeline Timeline Timeline 2016 2017 2020 2023 2024 IP 驱动战略的 关键转折点 机器人商店与 行业话语权的确立 港股上市与 全球化启程 潮玩 + 主题乐园的 生态破圈 全球化爆发与 IP 护城河强化 Brand Story BRANDBrand Solution Library INITIATOR 泡泡玛特创始人王宁（1987 年生）受家庭商业 氛围影响，大学期间创业积累经验，2010 年 带 20 万元在北京创立泡泡玛特。初期遇挫， 2015 年敏锐捕捉潮玩机遇，转型后签下 Molly 独家 IP，推出盲盒模式获成功。他坚持“极简” 领导力，构建三层 IP 护城河，推动公司全产业 链发展。2020 年泡泡玛特港交所上市，市值破 千亿港元。截至 2024 年，他以 48.73% 持股 成河南新首富，引领中国潮玩文化走向全球。 创始人 品牌向上的核心是拒绝傲慢、不将就。 Wang Ning Wang Ning Founder of Bubble Mart AT THE HEART OF BRAND UPWARD MOBILITY IS A REFUSAL TO BE ARROGANT AND TO SETTLE FOR LESS 董事会主席 首席执行官 执行董事及总经理 BRANDBrand Solution Library 品牌文化 / 品牌符号系统 ����������� 品牌符号系统：标识 LOGO � ���� ���� ������������� ����� ������� �� ����� �视觉������ ����������� ������������� ��型���������� ������������视 觉������������� The LOGO is presented in a horizontal rectangle, with evenly spaced letters and overall symmetry, forming a strong sense of ‘symbolism’ - like the ‘visual seal’ of the hip game industry, which makes it easy for consumers to It is easy for consumers to quickly remember and recognise. The rectangular layout is highly adaptable, whether it is a giant offline light box, product box label, or a small-sized online icon, it can maintain visual integrity and strengthen the brand's unified image.Brand Solution LibraryBrand Solution LibraryBrand Solution Library BRAND COLOUR Collection Pop Red Vibrant Yellow (HEX：#FEE101) POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience. (HEX：#d1001f) 「品牌方案庫」独家整理 丨公众号：設計青年實驗室 ©原創出品Brand Solution Library 品牌文化 交互设计 交互设计 ������������������������������� ������������������������实������� �������������������������������� ������������������������������� �������������������������� Design By JamesxiBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library Summary Of The Chapter SMALL BEGINNINGS CAN GROW INTO BIG ECOSYSTEMS 小起点也能长成大生态 不必急于求成，先在细分领域扎下根，再用长线思维搭建属于自己的「创意宇宙」。 BRANDBrand Solution Library PRODUCT & DESIGN 产品与设计 从形象设计到情绪经济的商业革命 By virtue of the blind box economy to break the circle, leveraging the cultural empowerment of non-heritage, through globalisation and localisation strategy, landing in 48 markets, overseas revenue accounted for nearly 50%. 2024 market value exceeded 148.8 billion Hong Kong dollars, Labubu and other IP has become a phenomenal cultural symbols, and reshape the global discourse of ‘Chinese design’. POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience. CULTURES VISUALLYBrand Solution Library LABUBU The Economics Of ‘Ugly’ Global Top Streams 全球顶流的“丑萌”经济学 会员私享 严禁外传 「品牌方案庫」独家整理 丨公众号：設計青年實驗室 ©原創出品 By virtue of the blind box economy to break the circle, leveraging the cultural empowerment of non-heritage SERIES - 0IBrand Solution Library LABUBU���������������� ��� IP���������������� �������������������� ��������������������� Kasing Lung LABUBU之父：龙家升 POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience.Brand Solution Library ▲早期珍贵手稿 /Early Rare ManuscriptsBrand Solution Library Analysis And Summary 现象级 IP:LABUBU 全球出圈的原因 LABUBU 的全球成功，本质是文化共鸣、设计创新与商业模式迭 代的结果。中国品牌全球化需跳出 “低价代工” 思维，以原创 IP 为核心，通过本土化策略、稀缺性设计和情感运营，将产品转化为 文化符号。未来，泡泡玛特需在维持热度与夯实品牌价值之间找到 平衡，而 LABUBU 能否从 “爆款” 进化为 “经典”，仍取决于 其能否持续创造情感价值与文化认同。 LABUBU's global success is the result of cultural resonance, design innovation and business model iteration. The message is that Chinese brands need to think beyond ‘low-cost OEM’ and transform their products into cultural symbols through localisation strategies, scarcity design and emotional operations, with original IP as the core. In the future, Bubble Mart needs to find a balance between maintaining its popularity and consolidating its brand value, and whether LABUBU can evolve from a ‘hit’ to a ‘classic’ still depends on whether it can continue to create emotional value and cultural identity. 会员私享 严禁外传 「品牌方案庫」独家整理 丨公众号：設計青年實驗室 ©原創出品 BRANDBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library BRAND SERIES - 0I 设计创新： 从萌系到多元美学 LABUBU 的成功证明，突破传统审美框架是 IP 破圈的关键。品 牌需挖掘 “矛盾美学”（如丑萌、暗黑与治愈结合），并融入全球 化文化元素，以适配不同市场的偏好。例如，龙家升的北欧背景使 其设计天然具有跨文化基因，而泡泡玛特通过联名（如与迪士尼、 小黄人）进一步强化了 IP 的普适性。 LABUBU's success proves that breaking through the traditional aesthetic framework is the key to breaking the circle of IP. Brands need to tap into ‘paradoxical aesthetics’ (e.g. ugly cute, darkness combined with healing) and incorporate globalised cultural elements to suit the preferences of different markets. For example, Long Jia Sheng's Scandinavian background gives its designs a natural cross-cultural DNA, while Bubble Mart further strengthens the universality of its IP through co-branding (e.g. with Disney and Little Yellow Man).Brand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library BRAND SERIES - 02 全球化策略： 本土化而非复制 泡泡玛特的 “全球本土化” 策略为中国品牌出海提供了范本。 品牌需深入研究目标市场的文化符号，通过联名、地域特色 设计（如泰国民族服饰、意大利国旗配色）建立情感连接， 而非简单复制国内模式。同时，借助明星效应和 KOL 传播， 可快速打开市场认知。 Bubble Mart's ‘global localisation’ strategy provides a model for Chinese brands going overseas. Instead of simply copying the domestic model, brands need to study the cultural symbols of the target market in depth, and establish an emotional connection through co-branding and geographically-specific designs (e.g., Thai national costumes, Italian flag colour scheme). At the same time, celebrity effect and KOL communication can quickly open up market awareness.Brand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library BRAND SERIES - 03 商业模式： 稀缺性与体验经济 盲盒模式的核心在于制造稀缺性和延长 IP 生命周期。LABUBU 通过限量款、隐藏款和高溢价联名款维持热度，同时拓展衍生品（如 毛绒玩具、服装）和线下体验（如主题店、快闪活动），从单一商 品销售转向 “情感体验” 输出。2024 年，泡泡玛特毛绒品类收入 暴涨 1289%，证明了多元化产品线的价值。 The core of the blind box model is to create scarcity and extend the life cycle of IP. LABUBU maintains its popularity through limited edition, hidden models and high premium co-branded models, while expanding its derivatives (e.g., plush toys, apparel) and offline experiences (e.g., themed shops, flash mob events), shifting from singlemerchandising to the output of ‘emotional experiences’. In 2024, Bubble Mart's plush category revenue soared 1,289%, proving the value of a diversified product line.Brand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library 品牌视觉体系 / 字体与排版 BRAND SERIES - 04 用户运营： 从流量到情感共同体 LABUBU 的粉丝社群已形成独特的 “圈层文化”，用户通 过二次创作、收藏交流建立情感联结。品牌需主动参与社群 运营，例如鼓励用户分享 UGC 内容、举办线下活动，甚至 推出 NFT 或元宇宙项目（如虚拟 LABUBU），将用户转 化为 IP 共创者。 LABUBU's fan community has formed a unique ‘circle culture’, with users building emotional connections through secondary creation and collection exchanges. Brands need to take the initiative to participate in community operation, such as encouraging users to share UGC content, organising offline activities, or even launching NFT or meta-universe projects (e.g., virtual LABUBU), to turn users into IP co-creators.Brand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library MOLLY The Psychological Conquest of ‘Expressionlessness’ 经典“无表情”的心理学征服 SERIES - 02Brand Solution Library 2006 ������������ Kenny Wong � �� ���� Molly� �������������� ������������������������ �������������������� Kenny �������������My name is Molly��� ����� Molly ���������� Molly �� �����������������模�� Kenny Wong POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience. MOLLY 之父：王信明Brand Solution Library Analysis And Summary MOLLY 长盛不衰 的核心原因 MOLLY 的长盛不衰，本质是对 “不确定性消费”“情感投射”“文 化认同” 等趋势的精准把握。其成功路径表明，一个 IP 的生命力 不仅取决于设计本身，更在于能否构建涵盖产品、内容、社群的完 整生态，并通过持续创新与全球化布局，在不同文化语境中传递价值。 这为中国品牌的 IP 化与出海提供了宝贵范本。 MOLLY's longevity is a result of its accurate grasp of the trends of ‘uncertainty consumption’, ‘emotional projection’ and ‘cultural identity’. Its successful path shows that the vitality of an IP not only depends on the design itself, but also on whether it can build a complete ecosystem covering products, content and community, and deliver value in different cultural contexts through continuous innovation and global layout. This provides a valuable model for Chinese brands to IP-ify and go overseas. 会员私享 严禁外传 「品牌方案庫」独家整理 丨公众号：設計青年實驗室 ©原創出品 BRANDBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library BRAND SERIES - 0I 设计创新： 情感投射的设计哲学 MOLLY 的设计摒弃了传统 IP 的固定人设，以空白的表情和中性 化形象激发消费者的情感投射。其湖绿色眼睛、金黄色卷发等标志 性元素，既符合 Z 世代对 “治愈感” 的追求，又通过不同系列主 题赋予角色多元解读空间。这种 “无性格” 设计让消费者能将自身 情绪投射到 MOLLY 身上，形成独特的情感联结，例如在高压生活 中，消费者将 MOLLY 视为 “陪伴者” 或 “精神慰藉”。 MOLLY's design abandons the traditional IP's fixed persona and uses blank expressions and neutralised images to stimulate consumers' emotional projection. Its signature elements, such as lake green eyes and blonde curls, not only meet Gen Z's pursuit of ‘healing’, but also give the characters room for multiple interpretations through different series themes. This ‘characterless’ design allows consumers to project their own emotions onto MOLLY, forming a unique emotional connection. For example, in a highpressure life, consumers see MOLLY as a “companion” or ‘spiritual comfort’. for example, in a high-pressure life, consumers see MOLLY as a ‘companion’ or ‘comfort’.Brand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library BRAND SERIES - 02 商业模式： 盲盒机制与稀缺性运营 泡泡玛特通过盲盒的 “不确定性奖励机制” 激活了用户的收集欲和 赌徒心理。隐藏款（概率约 1/144）和限量联名款制造稀缺性，刺激 消费者重复购买。2024 年，MOLLY 系列营收达 20.9 亿元，同比 增长 105.2%，其中联名款和限量款贡献显著。此外，盲盒的社交 属性进一步强化了用户粘性，形成 “购买 - 分享 - 再购买” 的闭环。 Bubble Mart activates users' desire to collect and gamble through the ‘uncertainty reward mechanism’ of blind boxes. Hidden models (probability about 1/144) and limited edition co-branded models create scarcity and stimulate consumers to make repeat purchases. 2024, MOLLY series revenue reached RMB2.09 billion, a year-onyear growth of 105.2%, with co-branded and limited edition models contributing significantly. In addition, the social attributes of the blind box further strengthened user stickiness, forming a closed loop of ‘buy - share - buy again’.Brand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library BRAND SERIES - 03 丰富内核： 故事化与 IP 生态扩展 泡泡玛特通过持续赋予 MOLLY 故事背景，将其从玩偶升级为文化 符号。同时，IP 向动画、游戏、线下展览等领域延伸，例如 2024 年推出的 MOLLY 主题动画短片，增强了用户的情感沉浸感。这种 “产 品即内容” 的策略，让 MOLLY 突破玩具范畴，成为潮流文化的载体。 Bubble Mart has upgraded MOLLY from a doll to a cultural symbol by continuously giving it a story background. At the same time, the IP has been extended to animation, games and offline exhibitions, such as the MOLLY-themed animated short film to be released in 2024, which enhances users' sense of emotional immersion. This strategy of ‘product as content’ allows MOLLY to break through the realm of toys and become a carrier of trendy culture.Brand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library BRAND SERIES - 04 精准洞察：精准的用户 画像与本土化策略 OLLY 的核心用户为 18-34 岁女性白领，占比超 70%，这一群体 追求个性化表达与情感消费。泡泡玛特通过细分市场需求，推出不 同风格系列，并在海外市场进行本土化改造，实现全球市场覆盖。 2024 年，泡泡玛特海外营收同比增长 245%，东南亚市场贡献显著。 OLLY's core users are white-collar women aged 18-34, accounting for more than 70%, and this group pursues personalised expression and emotional consumption. Bubble Mart has launched different style series through market segmentation and localisation in overseas markets to achieve global market coverage. 2024, Bubble Mart's overseas revenue increased by 245% year-on-year, with a significant contribution from the Southeast Asian market.Brand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution LibraryBrand Solution Library 品牌推广 活动推广 DIMOO Dreamy Symbiosis and Healing Design 梦幻共生与治愈系设计 SERIES - 03Brand Solution Library ���������� Ayan Deng ���� ��DIMOO �������������� �����������觉�������� �������������实�����实 �������������������� ������实������������ Ayan Deng DIMOO 之母：邓飞燕 POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience.Brand Solution Library BRAND Analysis And Summary DIMOO 持续 影响力迷思 DIMOO 的持续影响力本质是情感共鸣、文化认同与商业创新的共 振。其成功路径表明，一个 IP 的生命力不仅取决于设计本身，更在 于能否构建涵盖产品、内容、社群的完整生态，并通过全球化布局与 本土化创新，在不同文化语境中传递价值。这为中国品牌的 IP 化与 出海提供了宝贵范本 —— 唯有将 “潮流” 与 “文化”、“商业” 与 “情感” 深度融合，才能创造穿越周期的长红 IP。 The essence of DIMOO's continuous influence is the resonance of emotional resonance, cultural identity and commercial innovation. Its successful path shows that the vitality of an IP not only depends on the design itself, but also on whether it can build a complete ecosystem covering products, content and community, and deliver value in different cultural contexts through global layout and localised innovation. This provides a valuable model for Chinese brands to IP-enable and go overseas - only by combining ‘trend’ and ‘culture’, “business” and ‘emotion’ in depth can we achieve the same result. Only by deeply integrating ‘trend’ with ‘culture’, “business” with ‘emotion’ can we create a long-lasting popular IP that transcends cycles.Bra

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适用平台：Amazon,eBay,TikTok,Shopify,独立站

数据用途：潮玩品类选品与运营指南