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亚马逊侵权风险防范与应对指南-19页

本文档包含深圳某亚马逊3C类目TOP卖家内部风控培训资料

全面解析亚马逊5大侵权类型及防范方案,附真实平台警告信模板和避坑指南

亚马逊侵权风险防范与应对指南-文章封面图

目录:

1. 侵权概述
1.1侵权的严重性2
1.2侵权种类4
1.2.1仿品5
1.2.2商标侵权6
1.2.3设计侵权9
1.2.4著作侵权12
1.2.5代理侵权14
2. 侵权产品鉴定与预防
2.1预防措施17
2.2鉴定方法17
3. 其他政策警告类型 18

简介:

亚马逊侵权风险防范与应对指南-文章简介图

亚马逊平台对知识产权保护极其严格,侵权行为可能导致账号冻结甚至永久关闭(详见文档P2-3亚马逊官方警告信模板)。本指南系统梳理了跨境电商卖家最常面临的5大侵权类型:

1. 仿品侵权:外观与正品相似的产品,无论是否带有品牌Logo(P5)
2. 商标侵权:产品使用他人注册商标(P6典型案例)
3. 设计侵权:TV广告产品等具有专利的外观/功能(P9-11法文/英文警告信样本)
4. 著作侵权:使用专利技术或概念的产品(P12-13)
5. 代理侵权:未经授权销售独家代理产品(P14-15)

文档第17页特别提供8大预防措施,包括商标查询方法、产品开发注意事项等实战技巧。附录包含亚马逊各类Policy Warning模板(P18-19),帮助卖家提前规避风险。

推荐理由:

90%的亚马逊账号冻结源于知识产权问题,本指南提供:
1. 完整侵权类型界定标准(含5类侵权判定流程图
2. 真实平台警告信解析(英法双语模板
3. 大卖内部产品开发避坑清单(P17)

特别适合:
• 新进入亚马逊的卖家
• 计划拓展欧洲站(含法国站)的跨境企业
• 开发3C、家居等高危品类的选品团队

亚马逊侵权风险防范与应对指南-文章场景图

侵权红绿灯:

高危信号识别
1. 产品含「TM/®」标识但无授权文件
2. 同款产品仅1-2个卖家在售
3. 产品描述出现「兼容XX品牌」字样

安全通行指南
• 欧盟商标查询:euipo.europa.eu
• 美国专利检索:uspto.gov
• 亚马逊品牌数据库:Brand Registry(详见文档P17完整查询方法)

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文件类型:PPT文档
提取的文档内容:
AUKEY S 自由 创新 分享
# 亚马逊上的侵权 散基中子商务有限公 -D>1>~ CO.LO PAGE 1
AUKE 亚马逊上的侵权
➢侵权的严重性➢侵权的种类➢侵权产品的鉴定与预防 $P A E$ # PAGE2
AUKE 由 分率
# 侵权的严重性(1) 亚马逊的店铺维护除了日常指标的维护,产品性质的侵权预防也同等重要。 亚马逊非常重视知识产权,侵权行为很容易触发账号冻结$int^{overline{{u}}E}$重的会直接永久关闭账号。 amazonsellercentral INVENTORY PRICING NEW ORDERS ADVERTISING REPORTS PERFORMANCE # Performancenotifications Check this p er satisfaction $P Acap E$ # PAGE3
AUKE 由 分率 侵权的严重性(2)
Hello from Amazon. We are writing to let you know we have removed your selling privileges,canceled your listings,and placed a temporary hold on any funds in your Marketplace Payments account.Any new selling accounts you open will be closed. We took this action because it has come to our attention that you may have listed products which are in violation of our policies against intellectual property infringement.As stated in our policies,the sale of unauthorized replicas,pirated,counterfeit,and knock-off merchandise is not permitted on our site. We encourage you to take appropriate steps to resolve any pending orders.Note that any amounts paid as a result of A-to-z Guarantee claims and chargebacks may be deducted from your Marketplace Payments account. After 90days,the hold will be removed and any remaining funds will be available per your settlement schedule.In addition,balance and settlement information will be available in the Payments section of your seller account.If you have questions about these funds,please write to payments-funds@amazon.com. While we appreciate your interest in continuing to sell on Amazon.com,the removal of your selling privileges is a permanent action. Regards,Seller Performance Team Amazon.com http://www.amazon.com $P Acap E$ # PAGE4
AUKE 常见的侵权种类
➢仿品➢商标侵权➢设计侵权➢著作侵权➢代理侵权 2025/8/10 # PAGE 5
AUKE 仿品
品牌产品的仿品,英文:knockoff,replicas,counterfeit。一般体现为外观与正品极为相似,不管带不带品牌Logo,都视为仿品。
DinoDirect 拉 2025/8/10
# PAGE 6
AUKE 商标侵权
产品使用了他人品牌商标,但产品并非该品牌产品。 2025/8/10 # PAGE 8
AUKE: 商标侵权Policy Warning
Greetings from This message is to inform you that we have cancelled your following listing(s): B004XH7FPY -LuvMac iPad 2(2nd Generation)Multifunctional Bluetooth Keyboard Luxury Executive Wallet /Cover Flip Case --Fits all Wi-Fi,Wi-Fi plus 3G 16GB 32GB 64GB models We are in receipt of a Notice Form from the following party alleging that this listing violates its intellectual property rights: # Paragon Trade Sales We suggest that you contact this party to resolve this dispute.Do not re-list this item until you have resolved this dispute with this party.If you re-list this item we will take this as confirmation you have resolved this matter.Please be assured that we do welcome your business as long as it complies with the Participation Agreement and Community Rules to which you have agreed.If you would like to review the Participation Agreement you can find it on the Amazon.co.uk site,Help-->Amazon.co.uk Marketplace-->Participation Agreement.Please know that repeated violations of your Participation Agreement and Community Rules can result in the suspension or termination of your Amazon.co.uk Third Party Seller account.Thank you for listing your merchandise on Regards,Seller Performance # PAGE 9
2025/8/10
AUKE 台由 分买
# 设计侵权 产品的某个外观、设计或功能等注册了专利,他人使用了该外观、设计或功能。设计侵权比较难鉴定,比较明显的是TV广告产品。 enius GRATISGENIUS 2025/8/10 # PAGE 10
AUKE: 油 分章 设计侵权Policy Warning(1)
Cher Vendeur, Nous vous informons que les offres ci-dessous ont été supprimées de notre site Amazon.fr : ASIN:B007WPJ2A0,Koolertron Noir Cuir PU Housse étui +stand +Protecteur d'Ecran+Stylo tactile +Bouchon à la poussière +bouchons d'oreille pour iPad2iPad 3Le nouvel iPad peut pivoter à 360degrés Nous avons pris cette décision car nous avons été notifiés par le titulaire des droits que vos produits enfreignent ses Selon nos dossiers,ceci est la deuxième plainte que nous avons reçue contre vos produits de cette catégorie.Toutes plaintes ultérieures pourraient apporter à la révocation de votre privilège de plaintes ultérieures pourraient apporter à la révocation de votre privilège de vendeur.Aux termes des règles régissant notre communauté de vendeurs,il est interdit de proposer des articles dont l'offre ou la commercialisation est susceptible de porter atteinte aux droits d'un tiers,notamment des droits d'auteur,droits portant sur un brevet,une marque,un dessin ou modèle,une base de donnée ou tout autre droit applicable.Pour obtenir des informations sur cette politique,veuillez faire une recherche sur «Contenu Prohibé »à partir de la page d'Aide.Nous vous suggérons de vous mettre directement en relation avec le titulaire des droits pour résoudre le litige: # jack jack # perfectcase@qq.com Si vous avez résolu ce problème avec le titulaire des droits,veuillez l'informer de nous écrire à notification@amazon.fr pour retirer leur plainte.Nous vous demandons d'éviter de mettre en ligne des produits fabriqués par ce titulaire des droits,tant que ce litige n'aura pas été Amazon n'est pas en mesure de commenter la validité ou la pertinence de vos éventuels droits,ni de fournir une assistance juridique.Toutefois,si vous considérez que la notification reçue vous concernant est injustifiée,vous pouvez envisager une action juridique à l'encontre du plaignant,afin d'éviter que vos offres ne fassent l'objet de futures demandes de retrait Le non-respect de nos conditions de vente pourrait apporter à la révocation de votre privilège de vendeur.Nous apprécions votre collaboration et vous remercions de vendre sur Amazon.fr.Cordialement, Cordialement, Performance Vendeur 2025/8/10 2025/8/10 # PAGE 11
AUKE 由 分率 设计侵权Policy Warning(2)
Greetings from Amazon, We are writing to inform you that these offers have been removed from our Amazon.co.uk site ASIN:B005FDSNXI,Fuloon(TM)Twilight Sea Turtle Stars Projector Night-Light Kid Toy We took this action because we were notified by the rights owner that the items infringe their intellectual property rights.Per our policies,items that infringe another party's copyright,patent,trademark,design right,database right,or other intellectual property or other proprietary right are prohibited. For more information on this policy,search on "Prohibited Content"in seller Help.To resolve this dispute,we suggest that you contact the rights owner directly: Peter Morganaccounts@finestforbaby.co.uk If you resolve this matter with the rights owner,please advise them to contact us at notice@amazon.co.uk to withdraw their complaint.We ask that you refrain from posting items manufactured by this rights owner until you have resolved this matter.Amazon cannot comment on the validity,availability,or appropriateness of any legal rights you may have,nor provide legal advice.However,if you believe the complaint is unjustified,you may consider pursuing a legal remedy to prevent the submitter from issuing future unjustified intellectual property complaints against your offers.Failure to comply with our policies may result in the removal of your Amazon.co.uk selling privileges.We appreciate your cooperation and thank you for selling on Amazon.co.uk. Best regards,Seller Performance Amazon.co.uk 2025/8/10 $P Acap E 12$ # PAGE 12
AUKE 著作侵权
主要体现在产品的技术或概念申请了专利,他人使用该概念视为侵权。 2025/8/10
ktwiight breakingdawn TORIVER ISONIYTHEBIGINNING NOVEMBERINDEBIOSCOOF 华尔街日中文网 weiba.com/chinese.y
# PAGE 13
AUKE: 著作侵权Policy Warning
Hello from We are writing because we have been notified that the product description,title,or keywords of the following detail pages may infringe upon intellectual property rights: ASINs:B005J930O0B005J38H3K B005U85WP0B0054UABLY We have removed the following term from the above ASINs: If you have questions about this request,please contact the rights holder: Anette Gaven Sr Manager,Global MarCom Novatel Wireless,Inc 9645Scranton Road San Diego CA 92121 agaven@nvtl.com Thank you for your Regards, Seller Performance Team 2025/8/10 # PAGE 14
AUKE 台由 分买 代理侵权
产品在某平台某站点被某卖家独家代理,其他卖家无权在同一平台或站点销售该产品。 2025/8/10
Pawn Wireless Flash Trigger Paw 银
# PAGE 15
AUKE: 代理权Policy Warning
Hello from ng to let you know that the following of your listings have been removed from our site: We are writin ASIN:B004X4WEXK,TITLE:Koolertron (TM)LED Watch Tokyo Flash Shinshoku Binary Black Fashion ASIN:B005LLOGDU,TITLE:Koolertron (TM)LED Watch Tokyo Flash Shinshoku Binary Black Fashion We took this action because your listing(s)might violate intellectual property rights and Amazon.compolicies. In this case,we were notified by the rights holder that the item is infringing and they requested that the listing be removed.We want to ensure that our customers are buying only authorized merchandise.To avoid the blocking of your seller account,please do not relist this item on our site. For more information,please visit the Seller Central Help Center: Seller Central Help >Learn More About...>Policies and Agreements If you would like more information about this item or its removal,please contact the rights holder directly at: Mr.Benny Kong/Ms.Elsie Lau Benny Kong &Yeung,Solicitors We appreciate your interest in Regards, Seller Performance Team 2025/8 # PAGE 16
AUKE 台由 分买 下面哪些产品侵权?
12:30
2025/8/10 # PAGE 17
AUKE 侵权产品的鉴定与预防
鉴于侵权的严重性,我们运营过程中要尽量避免开发和上传侵权产品。 ➢侵权产品的预防是开发和运营共同的责任➢熟悉自己的产品品类,了解品类热门产品的著名品牌,预防开发仿品➢产品图片上的Logo要进行排查 ➢产品名称中不熟悉的专业词汇要进行排查 ➢功能新奇特的产品要特别注意,很容易侵权 ➢著作的周边产品 ➢商标侵权可以上各国商标网查询 ➢某款产品亚马逊上是不是有大卖家在卖 2025/8/10 # PAGE 18
AUKE 台由 分买 To Be
其他的Policy Warning类型 ➢系统应用保证金 ➢交易评价移除 ➢禁售产品 ➢买家投诉 ➢引导客户线下交易 ➢Listing不合要求(放错品类,描述包含链接等) 亚马逊上禁止的卖家行为 ➢Prohibited Seller Activities and Actions ➢Intellectual Property Violations ➢Product Detail Page Rules Prohibited Seller sctivities ana actions Lispiayifig 1 to l0 of l 3 Itens orderdetaillspage.more search Page 1 2Next 2025/8/10 # PAGE 19
Prohibited These
文件大小:3.5MB
文档页数:19
适用平台:Amazon
数据用途:规避亚马逊账号风险,预防侵权
原文链接:https://www.amazon888.com/23320.html,转载请注明出处和链接。
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